What’s Wrong with Your Homepage? With Anthony Pierri, Co-founder at FletchPMM | Ep. 337
The Marketing Millennials
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Navigating Multi-Order Benefits in Marketing Strategy
This chapter explores the necessity of customizing marketing benefits for diverse audiences, with a focus on higher-level benefits for executives and practical benefits for everyday buyers. It emphasizes the importance of co-creating business cases alongside sales champions to implement a more effective and personalized marketing strategy.
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