The Marketing Millennials Biggest Mistakes To Avoid in Your Marketing Strategy with Erik Huberman, Founder + CEO of Hawke Media | Ep. 334
Jul 25, 2025
In this engaging discussion, Erik Huberman, founder and CEO of Hawke Media, shares insights from helping over 6,000 brands scale. He dives into key mistakes marketers make, like misjudging ROAS and neglecting brand trust. Erik reveals why a great product alone isn't enough and offers a crash course on succinctly conveying value in just 5-7 words. Explore how to navigate challenges in conversion tracking, the impact of AI on marketing, and the importance of consistent brand visibility, especially during economic fluctuations.
AI Snips
Chapters
Transcript
Episode notes
Great Product Always Wins
- A great product that people really love is the foundation for winning in marketing.
- Strong product growth often simplifies marketing and revenue expansion significantly.
Craft Succinct Positioning Statement
- Create a succinct five to seven word positioning statement to make your value easy to share.
- Simple, repeatable messaging helps people easily talk about your brand.
Respect Purchase Cycle Timing
- Understand your true purchase cycle which averages about a month, not just immediate ROAS.
- Avoid judging marketing success by daily returns; nurture leads over weeks to months.