Nicole Lapin discusses the importance of setting up a will with Erik Huberman and Cody Barbo. They explore estate planning, differences between wills and trusts, managing assets after death, and the necessity of financial conversations before marriage.

Erik Huberman, CEO of Hawke Media, predicts 2024 martech trends - focus shifts to growth over profitability, consumer trust in established companies, and success factors for martech industry. Key topics include AI impact, publisher monetization challenges, data deprecation, and privacy concerns in marketing.