MarTech Podcast ™ // Marketing + Technology = Business Growth

MarTech Industry Predictions

Mar 1, 2024

Erik Huberman, CEO of Hawke Media, predicts 2024 martech trends - focus shifts to growth over profitability, consumer trust in established companies, and success factors for martech industry. Key topics include AI impact, publisher monetization challenges, data deprecation, and privacy concerns in marketing.

16:45

Episode guests

Erik Huberman

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Established martech companies are poised for success in 2024 due to consumer preference for proven solutions.

Amidst the AI saturation in marketing technology, a shift towards innovative marketing strategies beyond traditional channels is predicted.

Deep dives

Consumer Marketing Trends for 2024

In the podcast, Eric Huberman discusses consumer marketing trends for 2024, emphasizing a growth focus on traditional channels like digital, meta, Google, and possibly TikTok. He highlights AI's significant presence in marketing technology but mentions an impending saturation point with many AI tools failing to deliver expected results. While some companies are innovating effectively, others are creating minor features instead of impactful solutions. Huberman predicts a shift towards new marketing strategies beyond current channels.

Introduction

5min

Publisher Relationships, Data Deprecation, and Media Spend Trends

6min

Insights on Martek Industry Predictions and Market Mix Modeling

3min

Shifting Trends in Marketing Data Collection and Privacy

4min

Closing Segment and Contact Information

2min

Erik Huberman, CEO of Hawke Media, delves into consumer marketing trends. In 2022 and 2023, the focus was on profitability, but now in 2024, businesses are prioritizing growth and turning to proven solutions. Today's consumer values a track record of success and martech companies that are already established are in a strong position to succeed in 2024. Today, Erik discusses his predictions for the martech industry.

Connect With:

Erik Huberman: LinkedIn // Website
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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