MarTech Podcast ™ // Marketing + Technology = Business Growth MarTech Industry Predictions
Mar 1, 2024
Erik Huberman, CEO of Hawke Media, predicts 2024 martech trends - focus shifts to growth over profitability, consumer trust in established companies, and success factors for martech industry. Key topics include AI impact, publisher monetization challenges, data deprecation, and privacy concerns in marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 5min
Publisher Relationships, Data Deprecation, and Media Spend Trends
04:34 • 6min
Insights on Martek Industry Predictions and Market Mix Modeling
10:09 • 3min
Shifting Trends in Marketing Data Collection and Privacy
12:56 • 4min
Closing Segment and Contact Information
16:50 • 2min