4min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

MarTech Industry Predictions

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Shifting Trends in Marketing Data Collection and Privacy

Discussion on the impact of third-party cookie deprecation, new tracking methods post-cookie era, and investments in transformative marketing technology solutions. Examples of successful marketing technology companies like Clavio, PostScript, and Tap Card are highlighted.

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