MarTech Podcast ™ // Marketing + Technology = Business Growth

Marketing analytics stacks struggle with outdated, siloed data that delays critical business decisions. Noha Rizk, CMO of Incorta, explains how live data integration transforms enterprise analytics capabilities. She demonstrates how questioning "why" behind data patterns unlocks actionable insights and discusses eliminating complex ETL processes through real-time analysis across all business systems. The conversation covers practical frameworks for moving from raw data collection to immediate business intelligence that drives customer behavior understanding.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Legacy marketing metrics fail when they can't deliver real-time insights. Noha Rizk, CMO of Incorta, explains how live data transforms analytics from static reporting into actionable intelligence. She demonstrates how questioning "why" behind data patterns reveals customer behavior insights that traditional delayed metrics miss. The discussion covers moving from data collection to insight generation and using real-time analysis to make immediate business decisions.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Incorta is the first and only open data delivery platform that enables real-time analysis of live, detailed data across all systems of record—without the need for complex ETL processes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Noah Rizek, CMO of Encorta and former marketing executive at Meta, dives into the power of data-driven decision making. He shares how Meta's data culture fosters creativity at scale, allowing rapid innovation that impacts billions. Noah discusses the importance of speeding up decisions by mitigating bureaucratic risks and highlights the significance of measuring incremental changes to harness meaningful insights. His firsthand experiences provide a fascinating look at data's role in modern marketing.

Noha Rizk, CMO of Incorta and former Global Head of Marketing at Meta AI, tackles the challenges of stale data. She unveils how live data infrastructure transforms businesses, highlighting its impact on retail inventory, manufacturing efficiency, and finance trading. Noha discusses the complexities of migrating to real-time data and illustrates the incredible ROI it can generate across various sectors. Additionally, she addresses concerns about analysis paralysis and emphasizes the importance of striking a balance between KPIs and exploratory data access.

AI platform selection remains uncertain as frontier models rapidly evolve. Dave Steer, Chief Marketing Officer at Webflow, brings two decades of scaling experience at GitLab, Cloudflare, and other category-defining companies to discuss navigating the current AI landscape. He argues that context-aware platforms built on top of commodity frontier models will determine competitive advantage, with marketing workflow platforms like Webflow positioning to compete against developer-focused tools like GitHub and GitLab.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketers risk becoming lazy by blindly trusting AI outputs without critical thinking. Dave Steer, CMO at Webflow, explains how to maintain strategic judgment while leveraging artificial intelligence effectively. He demonstrates creating a custom "chief of staff" GPT trained on company context and decision-making frameworks to challenge thinking rather than replace it. Steer emphasizes treating AI as a strategic partner that asks probing questions instead of a tool that generates mindless outputs.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

B2B tech marketing requires constant adaptation to survive industry disruption. Dave Steer, Chief Marketing Officer at Webflow, brings two decades of scaling experience from GitLab, Cloudflare, and other category-defining companies. He explains why successful marketers treat their strategies like stock portfolios with both long-term anchors and rapid pivots. Steer outlines how experimentation frameworks help teams adapt quickly when market conditions shift unexpectedly.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing teams now handle engineering workflows as AI tools blur traditional boundaries. Dave Steer, CMO at Webflow, explains how marketers are gaining developer superpowers while maintaining distinct responsibilities. He outlines how marketing owns vision creation while engineering ensures reliability and infrastructure. The discussion covers how no-code platforms enable marketers to build technical solutions while preserving the critical need for engineering expertise in enterprise environments.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Content generation is the most overhyped AI use case in marketing. Dave Steer, CMO at Webflow, argues that marketers are focusing too narrowly on AI as a content creation tool rather than exploring its broader strategic potential. He advocates for building agentic AI workflows that orchestrate customer experiences and automate complex marketing processes. Steer emphasizes creating sophisticated automation systems where marketers become editors of AI output rather than manual content creators.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.