MarTech Podcast ™ // Marketing + Technology = Business Growth Game plan for integrating AI into contextual targeting campaigns
Jul 25, 2025
AI is revolutionizing contextual advertising, allowing effective campaigns without personal data. Kerel Cooper discusses how AI tools identify suitable content for brands while ensuring privacy. The conversation also covers the shifting dynamics between brands and agencies, with brands steering strategy and agencies executing it. Additionally, the rise of contextual advertising highlights GumGum's influential role in this evolving landscape, blending technology with marketing for smarter ad solutions.
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AI Advances Contextual Advertising
- Contextual advertising with AI integration lets brands deliver effective campaigns without personal data.
- AI-powered tools identify relevant content and maintain brand safety while scaling advertising.
Timing is Key in Advertising
- Reach the right person with a relevant message and a clear call to action.
- Timing is crucial as content lifespan is only 24 to 36 hours.
Brands Hold Advertising Power
- Big global brands hold the most influence in advertising today.
- They guide agency partners and control significant advertising spending across channels.