Game plan for integrating AI into contextual targeting campaigns
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Transforming Advertising with AI-Powered Contextual Targeting
This chapter explores the role of artificial intelligence in enhancing contextual targeting campaigns, transforming advertising strategies while preserving user privacy. It concludes with a discussion on the hierarchy within the advertising industry, questioning the dominance of agencies, brands, or independent ad buyers.
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