Contextual targeting more important than cookie-based targeting?

Cookie deprecation is reshaping digital advertising strategies. Kerel Cooper, CMO at GumGum, explains how contextual targeting delivers effective advertising without relying on personal data. He discusses AI-powered contextual intelligence tools that analyze content for brand safety and suitability, while sharing how marketers can leverage these technologies to maintain campaign performance in a privacy-first digital landscape. Show Notes 

Connect With:

• Kerel Cooper: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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