Angelina Marmorato, the Associate Vice President of North America at Lemma and a specialist in CTV media buying, offers insights into the rise of programmatic buying in connected TV advertising. She discusses how Lemma's privacy-first approach is reshaping supply curation and empowering brands with enhanced inventory control and audience targeting. Explore the interplay of AI in programmatic strategies and the importance of adaptability in today's fragmented media landscape. Angelina emphasizes the need for expertise in navigating this complex advertising realm.

Angelina Marmorato, Associate Vice President of North America at Lemma, shares insights on the rise of linear streaming and its impact on digital advertising. She highlights the importance of a privacy-first approach in programmatic buying and how Lemma’s innovative solutions enhance content relevance on CTV and OTT channels. The conversation also touches on the shift from traditional TV, challenges of rights fragmentation, and effective media buying strategies to balance brand awareness and direct response. Learn how this new landscape empowers publishers!

Matt Pierce, Learning & Video Ambassador at TechSmith, shares his expertise on crafting engaging videos. He dives into the importance of understanding audience preferences and adapting content strategies accordingly. Discussion includes insights from a study on video length preferences, revealing how demographics drive different expectations. Matt also explores the role of AI in video production, emphasizing its benefits alongside quality concerns. Finally, he offers practical tips for maintaining viewer interest through effective audio and visuals.

Matt Pierce, Learning & Video Ambassador at TechSmith, shares insights from his 18 years in video content development. He discusses how modern creators can better understand their audiences, emphasizing the importance of aligning content with viewer preferences. The conversation explores trends in video production and the need for experimentation with user-generated styles. Matt also dives into the complexities of adapting content for different social media platforms, stressing the importance of effective tools and strategies.

Brian Solis, the Head of Global Innovation at ServiceNow and a renowned futurist, shares insights on the necessity of integrating 'digital warmth' into business strategies. He discusses how creating genuine connections enhances customer experiences and drives brand differentiation. Solis emphasizes adapting to profound shifts in consumer behavior post-COVID-19, and the importance of ongoing engagement for building strong customer relationships. His ideas stimulate a conversation on balancing modern technology with personalized interactions for impactful marketing.

Brian Solis, head of global innovation at ServiceNow and a renowned futurist, discusses the transformative landscape of marketing driven by rapid technological advancements. He emphasizes the need for leaders to embrace innovation with generative AI as a game-changer. Solis highlights the necessity of empathy in marketing, showcasing how understanding consumer behavior can drive personalized experiences. He critiques past tendencies of technology creating distance, advocating for a human-centric approach that fosters genuine connections in an AI-driven world.

Scott Harkey, Founder & CEO of Harkey Group and host of the Rebrand Podcast, shares his expertise on finding niche markets. He emphasizes how pinpointing specific segments can enhance marketing effectiveness and business success. Scott recounts personal anecdotes illustrating the benefits of specialization, discusses the significance of trust in client relationships, and highlights the need for adaptability in response to customer feedback and emerging technologies. His insights reveal the transformative potential of targeted marketing strategies.

Scott Harkey, Founder and CEO of THE HARKEY GROUP, shares his expertise in billboard advertising. He discusses the blend of creativity and strategic science that elevates this medium. Harkey outlines the evolution of billboard advertising, emphasizing the influence of digital technologies and programmatic trading. The importance of analytics in measuring the impact of billboards is highlighted, showing how consistent exposure boosts brand recognition. He also shares innovative ways to maximize effectiveness through location data and strong creative design.

Daniel Saks, Co-founder and CEO of Landbase, an agentic AI platform for go-to-market strategies, discusses the revolutionary opportunities AI presents in sales and marketing. He highlights how Landbase’s GTM-1 Omni suite enhances lead generation through streamlined workflows. The conversation dives into the balance between human and machine intelligence, optimizing budgets, and building ideal customer profiles using AI. Saks emphasizes team engagement and the power of automation to reclaim time and ignite creativity in B2B marketing.

Daniel Saks, Co-founder and CEO of Landbase, discusses the revolutionary role of Agentic AI in sales and marketing. He explains how this technology automates tedious tasks, allowing marketers to focus on creativity and strategy. The conversation highlights the proactive nature of Agentic AI, contrasting it with traditional AI. Saks also explores the evolving landscape of marketing jobs and the importance of balancing technological advancements with human connections for future success.