MarTech Podcast ™ // Marketing + Technology = Business Growth The biggest data visualization mistake
Sep 23, 2025
Discover how prioritizing automation over human connection can lead to failures in AI customer interactions. Stephen Roach emphasizes the need for strategic oversight in AI implementations by Fortune 500 brands. He discusses the importance of better handoff triggers between AI and humans, as well as implementing personalized frameworks that cater to individual needs. Plus, the conversation touches on how easier data reporting can lead to confusion and metric overload, challenging businesses to maintain clarity on what truly matters.
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Prioritize Plain-Text Impact
- Executives want plain-text business impact rather than decorative charts or dashboards.
- Highlight correlations and the reasons behind metric changes to get executive buy-in.
Call Out Correlations And Causes
- Don't bury impact insights in a sea of fancy charts; call out the correlations and causal hypotheses.
- Integrate AI components to surface deeper explanations and make insights actionable for leaders.
AI Will Reshape Analytics Platforms
- AI integration into analytics tools will be a major factor in the next few years.
- Platform consolidation may follow as tools add better AI inputs to reveal deeper details.