MarTech Podcast ™ // Marketing + Technology = Business Growth The future is platforms like Meta being able to manage targeting, creative, and optimization
Oct 4, 2025
AI automation is reshaping marketing jobs, as platforms like Meta begin to handle campaign management. Alex Schultz discusses a framework to help marketers assess tasks impacted by AI. He emphasizes that while routine tasks may be automated, creativity remains essential in strategy. Schultz highlights how AI can enable new opportunities, such as previously impractical services and content models, like those driving TikTok. Marketers are advised to focus on embracing these changes and explore new paths for growth.
AI Snips
Chapters
Books
Transcript
Episode notes
Prioritize Creative Strategy
- Focus on creative strategy because machines currently lack genuine creativity.
- Develop campaign structure and data-driven creative uses that AI cannot invent for you.
Routine Tasks Will Be Automated
- Routine marketing tasks will be automated and become more efficient through AI.
- Expect reduced headcount or shifted responsibilities for roles centered on repetitive work.
AI Lowers Cost Barriers
- AI makes previously expensive operations now viable, creating new job types around AI deployment.
- Human work shifts toward training, labeling, evaluation, and handoffs from AI systems.
