#23402
Mentioned in 2 episodes

The Art and Science of Digital Advertising

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Book •
Author
Alex Schultz

Mentioned by

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 Alex Schultz
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 Benjamin Shapiro

Mentioned in 2 episodes

Mentioned by
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Benjamin Shapiro
 as the new book by Alex Schultz, focusing on creativity and analytics in an AI-first world.
The future is platforms like Meta being able to manage targeting, creative, and optimization
Mentioned by
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Benjamin Shapiro
 as a deep dive into how creativity and analytics work together to drive growth in an AI-first world.
One thing most people don’t understand about Mark Zuckerberg’s marketing philosophy
Mentioned by
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Benjamin Shapiro
 as a deep dive into how creativity and analytics work together to drive growth in an AI-first world.
How will features like Google's AI Mode impact how people market?
Mentioned by
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Benjamin Shapiro
 as
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Alex Schultz
's new book exploring the blend of creativity and analytics in driving growth in an AI-first world.
Meta's CMO's playbook for digital marketers

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