Alex Schultz

Join Alex Schultz, CMO of Meta and author of "Click Here: The New Rules of Marketing," as he shares insights on the evolution of marketing in an AI-driven world. He discusses the shift from traditional to performance marketing and when Facebook realized it had the wrong North Star. Alex questions if AI could lead to one-person companies and reveals the competitive dynamics of the AI race, especially against China. He also delves into the challenges of brand marketing and the future of technology, pondering if smartphones will be replaced by new innovations.

Alex Schultz, the Chief Marketing Officer at Meta, shares insights on his journey from early digital ventures to scaling Facebook to a billion users. He discusses pivotal lessons on user retention over acquisition and emphasizes the importance of compassionate leadership. Alex also reflects on the evolution of Facebook Reels into a monetization tool and addresses challenges around LGBTQ+ representation in the tech industry, highlighting the significance of authenticity in navigating identity at work.

In this engaging discussion, Alex Schultz, CMO and VP Analytics at Meta, shares his rich marketing insights gained over a decade shaping the industry. He argues for the death of performance marketing, stressing the need for a full funnel approach. The conversation dives into timeless marketing principles, the balancing act between creativity and data, and the importance of aligning long-term brand vision with immediate marketing efforts. Alex also explores the evolving role of AI in marketing and the significance of effective, concise communication in crafting marketing briefs.

In this discussion, Alex Schultz, CMO and VP of Analytics at Meta, shares his extensive experience in marketing and analytics. He critiques the narrow view of 'performance marketing' and champions a full-funnel approach. The conversation dives into how AI is reshaping marketing strategies and the need for a balance between automation and creativity. Alex also highlights the importance of robust data management for effective marketing and reflects on the evolving responsibilities of CMOs amid technological advancements.

Join Alex Schultz, VP of Analytics and CMO at Meta, who turned his passion for online marketing into a thriving career. He discusses the integration of brand and performance marketing, connecting with diverse audiences in the evolving digital landscape. Alex explores the vital role of creators in building brand connections and emphasizes a results-driven approach. Additionally, he draws insightful parallels between leadership and team sports, highlighting collaboration and communication as keys to success.