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Alex Schultz

CMO and VP of Analytics at Meta, responsible for marketing, analytics, and internationalization. Author of the book "Click Here."

Top 5 podcasts with Alex Schultz

Ranked by the Snipd community
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80 snips
Mar 6, 2023 • 50min

20VC: Meta CMO Alex Schultz on The Crucible Moments Scaling Facebook to 1BN Users, Turning Facebook Reels Into a Monetisation Engine, Competing Against TikTok and SNAP, Coming Out in the World of Tech; The Challenges and What Needs to Change

Alex Schultz, the Chief Marketing Officer at Meta, shares insights on his journey from early digital ventures to scaling Facebook to a billion users. He discusses pivotal lessons on user retention over acquisition and emphasizes the importance of compassionate leadership. Alex also reflects on the evolution of Facebook Reels into a monetization tool and addresses challenges around LGBTQ+ representation in the tech industry, highlighting the significance of authenticity in navigating identity at work.
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31 snips
Jul 16, 2025 • 51min

The one with Meta’s CMO and VP Analytics Alex Schultz about timeless truths, and measuring for incrementality and impact.

In this engaging discussion, Alex Schultz, CMO and VP Analytics at Meta, shares his rich marketing insights gained over a decade shaping the industry. He argues for the death of performance marketing, stressing the need for a full funnel approach. The conversation dives into timeless marketing principles, the balancing act between creativity and data, and the importance of aligning long-term brand vision with immediate marketing efforts. Alex also explores the evolving role of AI in marketing and the significance of effective, concise communication in crafting marketing briefs.
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18 snips
Apr 1, 2025 • 47min

Season 5, Episode 14: The full-funnel marketing philosophy (with Alex Schultz)

In this discussion, Alex Schultz, CMO and VP of Analytics at Meta, shares his extensive experience in marketing and analytics. He critiques the narrow view of 'performance marketing' and champions a full-funnel approach. The conversation dives into how AI is reshaping marketing strategies and the need for a balance between automation and creativity. Alex also highlights the importance of robust data management for effective marketing and reflects on the evolving responsibilities of CMOs amid technological advancements.
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Jun 25, 2024 • 27min

Unifying Brand and Performance Marketing: Insights from Alex Schultz, CMO of Meta

Join Alex Schultz, VP of Analytics and CMO at Meta, who turned his passion for online marketing into a thriving career. He discusses the integration of brand and performance marketing, connecting with diverse audiences in the evolving digital landscape. Alex explores the vital role of creators in building brand connections and emphasizes a results-driven approach. Additionally, he draws insightful parallels between leadership and team sports, highlighting collaboration and communication as keys to success.
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Apr 2, 2024 • 1h

All Marketing Is Performance Marketing

Alex Schultz, Meta's CMO, challenges the distinction between brand and performance marketing, advocating for a holistic approach. He shares insights on WhatsApp marketing success, AI advancements, and the challenges of being a CMO in a prominent company. Schultz also discusses skepticism towards the metaverse's marketing appeal and its influence on social interactions.

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