Alex Schultz

Alex Schultz, the Chief Marketing Officer at Meta, shares insights on his journey from early digital ventures to scaling Facebook to a billion users. He discusses pivotal lessons on user retention over acquisition and emphasizes the importance of compassionate leadership. Alex also reflects on the evolution of Facebook Reels into a monetization tool and addresses challenges around LGBTQ+ representation in the tech industry, highlighting the significance of authenticity in navigating identity at work.

In this discussion, Alex Schultz, CMO and VP of Analytics at Meta, shares his extensive experience in marketing and analytics. He critiques the narrow view of 'performance marketing' and champions a full-funnel approach. The conversation dives into how AI is reshaping marketing strategies and the need for a balance between automation and creativity. Alex also highlights the importance of robust data management for effective marketing and reflects on the evolving responsibilities of CMOs amid technological advancements.

Join Alex Schultz, VP of Analytics and CMO at Meta, who turned his passion for online marketing into a thriving career. He discusses the integration of brand and performance marketing, connecting with diverse audiences in the evolving digital landscape. Alex explores the vital role of creators in building brand connections and emphasizes a results-driven approach. Additionally, he draws insightful parallels between leadership and team sports, highlighting collaboration and communication as keys to success.