The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader
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Sep 5, 2025 
Join Alex Schultz, CMO of Meta and author of "Click Here: The New Rules of Marketing," as he shares insights on the evolution of marketing in an AI-driven world. He discusses the shift from traditional to performance marketing and when Facebook realized it had the wrong North Star. Alex questions if AI could lead to one-person companies and reveals the competitive dynamics of the AI race, especially against China. He also delves into the challenges of brand marketing and the future of technology, pondering if smartphones will be replaced by new innovations.
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Pick A Goal, Then A Metric
- Define your North Star as the company's goal, not a metric, then choose the best metric to describe it.
- Focus on retention pre-product-market-fit because sustained usage signals true product-market-fit.
Separate Growth From Power-User Product
- Split product and growth focus as you scale: power-user product teams and marginal-user growth teams.
- Use small, talent-dense growth teams to design experiences for new users, not just power users.
AI Follows A Semiconductor-Like Path
- Advances in AI mirror semiconductor progress with predictable breakthroughs and supply-chain bottlenecks.
- Continental-scale training and better chips will enable the next wave of model capabilities.
