#603

Mentioned in 38 episodes

Ogilvy on Advertising

Book • 1995

This book provides comprehensive insights into the world of advertising, covering topics such as how to get a job in advertising, how to choose an agency for your product, the secrets behind effective advertising, how to write successful copy, and the role of research in advertising.

Written with brutal candor and generosity, Ogilvy shares his extensive knowledge and experience in the industry, making it a valuable resource for both professionals and those interested in advertising.

Mentioned by

Mentioned in 38 episodes

Mentioned by

David Senra

as the source of a simple definition of product positioning.

8,329 snips

#376 Jensen Huang: Founder of Nvidia

Mentioned by

Chris Williamson

in relation to David Ogilvy's insights on deliberate de-optimization and prioritizing tasks.

2,853 snips

#878 - David Senra - 15 Harsh Truths From History’s Greatest Founders

Recommended by

David Senra

as a must-read for entrepreneurs, emphasizing its key message on the importance of customer benefit in advertising.

2,105 snips

#350 How To Sell Like Steve Jobs

Recommended by

David Senra

for its practical advice on advertising.

1,465 snips

#306 David Ogilvy (Confessions of an Advertising Man)

Mentioned by

David Senra

, quoting Ogilvy's thoughts on where big ideas originate.

1,438 snips

#357 Haruki Murakami

Mentioned by

David Senra

as a source of inspiration and insights into effective advertising.

1,055 snips

The best interview I've ever done about Founders

Mentioned by

Albert Cheng

as a book packed with practical examples about copy and creative that work.

1,027 snips

How to find hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com)

Mentioned by

Chris Williamson

, referencing David Ogilvy's approach to fostering creativity.

709 snips

#735 - Rory Sutherland - Hidden Psychology Of The World’s Best Advertising

Mentioned by

David Senra

as a source of timeless advertising principles.

680 snips

Sessions: David Senra (Founders Podcast)

Mentioned by

Alex Schultz

when wanting to become the textbook for the era of advertising.

553 snips

20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader

Mentioned by

Visakan Veerasamy

as an example of someone who worked intensely and then took complete breaks.

489 snips

#862 - Visakan Veerasamy - An Ode To People Who Take Things Seriously

Mentioned by

David Senra

while discussing Albert Lasker's quote on the importance of humility in recognizing good ideas.

470 snips

#331 Christian Dior

Mentioned by

David Senra

as a book summarizing Ogilvy's career and principles in advertising.

421 snips

#189 David Ogilvy (The book I've given as a gift the most)

Quoted by

David Senra

, highlighting its transformative impact on his life and recommending it for aspiring advertisers.

390 snips

#207 Claude Hopkins (Scientific Advertising)

Mentioned by

John Collison

as a book with marketing copy so good that it should be mandatory reading for all product marketers.

339 snips

Des Traynor on reinventing Intercom twice and the “four horsemen” of good AI companies

Mentioned by

Justin Welsh

in the context of copywriting and advertising.

322 snips

Justin Welsh Shows You How To Start & Grow A One-Person Business

Mentioned by

David Senra

in the context of discussing influential figures in advertising.

299 snips

#170 Claude Hopkins (A Life in Advertising)

Mentioned by

David Senra

as a collection of Ogilvy's writings on advertising, containing priceless information.

290 snips

#169 David Ogilvy (The King of Madison Avenue)

Recommended by

David Senra

, highlighting Ogilvy's advice on becoming the best-informed person in one's field.

216 snips

#256 Edward L. Bernays (Public Relations, Advertising, & Persuasion)

Mentioned by

David Senra

, discussing Ogilvy's book on advertising and his principles.

211 snips

#271 Vannevar Bush (Engineer of the American Century)

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