#609
Mentioned in 36 episodes

Ogilvy on Advertising

Book • 1995
This book provides comprehensive insights into the world of advertising, covering topics such as how to get a job in advertising, how to choose an agency for your product, the secrets behind effective advertising, how to write successful copy, and the role of research in advertising.

Written with brutal candor and generosity, Ogilvy shares his extensive knowledge and experience in the industry, making it a valuable resource for both professionals and those interested in advertising.

Mentioned by

Mentioned in 36 episodes

Mentioned by
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David Senra
as the source of a simple definition of product positioning.
7,955 snips
#376 Jensen Huang: Founder of Nvidia
Mentioned by
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Chris Williamson
in relation to David Ogilvy's insights on deliberate de-optimization and prioritizing tasks.
2,819 snips
#878 - David Senra - 15 Harsh Truths From History’s Greatest Founders
Recommended by
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David Senra
as a must-read for entrepreneurs, emphasizing its key message on the importance of customer benefit in advertising.
2,097 snips
#350 How To Sell Like Steve Jobs
Recommended by
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David Senra
for its practical advice on advertising.
1,461 snips
#306 David Ogilvy (Confessions of an Advertising Man)
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David Senra
, quoting Ogilvy's thoughts on where big ideas originate.
1,408 snips
#357 Haruki Murakami
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David Senra
as a source of inspiration and insights into effective advertising.
1,041 snips
The best interview I've ever done about Founders
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Chris Williamson
, referencing David Ogilvy's approach to fostering creativity.
709 snips
#735 - Rory Sutherland - Hidden Psychology Of The World’s Best Advertising
Mentioned by
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David Senra
as a source of timeless advertising principles.
643 snips
Sessions: David Senra (Founders Podcast)
Mentioned by
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Visakan Veerasamy
as an example of someone who worked intensely and then took complete breaks.
489 snips
#862 - Visakan Veerasamy - An Ode To People Who Take Things Seriously
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Albert Cheng
as a book packed with practical examples about copy and creative that work.
475 snips
How to find hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com)
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David Senra
while discussing Albert Lasker's quote on the importance of humility in recognizing good ideas.
470 snips
#331 Christian Dior
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David Senra
as a book summarizing Ogilvy's career and principles in advertising.
421 snips
#189 David Ogilvy (The book I've given as a gift the most)
Quoted by
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David Senra
, highlighting its transformative impact on his life and recommending it for aspiring advertisers.
390 snips
#207 Claude Hopkins (Scientific Advertising)
Mentioned by
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Justin Welsh
in the context of copywriting and advertising.
322 snips
Justin Welsh Shows You How To Start & Grow A One-Person Business
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David Senra
in the context of discussing influential figures in advertising.
299 snips
#170 Claude Hopkins (A Life in Advertising)
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David Senra
as a collection of Ogilvy's writings on advertising, containing priceless information.
290 snips
#169 David Ogilvy (The King of Madison Avenue)
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John Collison
as a book with marketing copy so good that it should be mandatory reading for all product marketers.
217 snips
Des Traynor on reinventing Intercom twice and the “four horsemen” of good AI companies
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David Senra
, discussing Ogilvy's book on advertising and his principles.
201 snips
#271 Vannevar Bush (Engineer of the American Century)
Recommended by
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David Senra
, highlighting Ogilvy's advice on becoming the best-informed person in one's field.
190 snips
#256 Edward L. Bernays (Public Relations, Advertising, & Persuasion)

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