#683
Mentioned in 29 episodes

Ogilvy on Advertising

Book • 1995
This book provides comprehensive insights into the world of advertising, covering topics such as how to get a job in advertising, how to choose an agency for your product, the secrets behind effective advertising, how to write successful copy, and the role of research in advertising.

Written with brutal candor and generosity, Ogilvy shares his extensive knowledge and experience in the industry, making it a valuable resource for both professionals and those interested in advertising.

Mentioned by

Mentioned in 29 episodes

Mentioned by
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David Senra
as the source of a simple definition of product positioning.
7,326 snips
#376 Jensen Huang: Founder of Nvidia
Mentioned by
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Chris Williamson
in relation to David Ogilvy's insights on deliberate de-optimization and prioritizing tasks.
2,706 snips
#878 - David Senra - 15 Harsh Truths From History’s Greatest Founders
Recommended by
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David Senra
as a must-read for entrepreneurs, emphasizing its key message on the importance of customer benefit in advertising.
2,069 snips
#350 How To Sell Like Steve Jobs
Mentioned by
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David Senra
, quoting Ogilvy's thoughts on where big ideas originate.
1,374 snips
#357 Haruki Murakami
Recommended by
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David Senra
for its practical advice on advertising.
1,321 snips
#306 David Ogilvy (Confessions of an Advertising Man)
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David Senra
as a source of inspiration and insights into effective advertising.
1,041 snips
The best interview I've ever done about Founders
Mentioned by
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Chris Williamson
, referencing David Ogilvy's approach to fostering creativity.
709 snips
#735 - Rory Sutherland - Hidden Psychology Of The World’s Best Advertising
Mentioned by
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David Senra
as a source of timeless advertising principles.
608 snips
Sessions: David Senra (Founders Podcast)
Mentioned by
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Visakan Veerasamy
as an example of someone who worked intensely and then took complete breaks.
489 snips
#862 - Visakan Veerasamy - An Ode To People Who Take Things Seriously
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David Senra
while discussing Albert Lasker's quote on the importance of humility in recognizing good ideas.
470 snips
#331 Christian Dior
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David Senra
as a book summarizing Ogilvy's career and principles in advertising.
405 snips
#189 David Ogilvy (The book I've given as a gift the most)
Quoted by
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David Senra
, highlighting its transformative impact on his life and recommending it for aspiring advertisers.
374 snips
#207 Claude Hopkins (Scientific Advertising)
Mentioned by
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Justin Welsh
in the context of copywriting and advertising.
311 snips
Justin Welsh Shows You How To Start & Grow A One-Person Business
Mentioned by
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David Senra
as a collection of Ogilvy's writings on advertising, containing priceless information.
290 snips
#169 David Ogilvy (The King of Madison Avenue)
Mentioned by
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David Senra
in the context of discussing influential figures in advertising.
282 snips
#170 Claude Hopkins (A Life in Advertising)
Recommended by
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David Senra
, highlighting Ogilvy's advice on becoming the best-informed person in one's field.
190 snips
#256 Edward L. Bernays (Public Relations, Advertising, & Persuasion)
Mentioned by
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David Senra
, discussing Ogilvy's book on advertising and his principles.
188 snips
#271 Vannevar Bush (Engineer of the American Century)
Mentioned by
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David Senra
, highlighting Ogilvy's advice on becoming the best-informed person in one's field.
152 snips
#247 Henry Flagler (Rockefeller's partner)
Mentioned by
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David Senra
as a favorite book and a source of advice on becoming well-informed in one's field.
151 snips
#285 Jay Gould (How Jay Gould Built Wall Street's Biggest Fortune)
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David Senra
as a source for information on Albert Lasker and advertising pioneers.
103 snips
#206 Albert D. Lasker (the creation of the advertising industry)

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