#97
Mentioned in 29 episodes
Ogilvy on Advertising
Book • 1995
This book provides comprehensive insights into the world of advertising, covering topics such as how to get a job in advertising, how to choose an agency for your product, the secrets behind effective advertising, how to write successful copy, and the role of research in advertising.
Written with brutal candor and generosity, Ogilvy shares his extensive knowledge and experience in the industry, making it a valuable resource for both professionals and those interested in advertising.
Written with brutal candor and generosity, Ogilvy shares his extensive knowledge and experience in the industry, making it a valuable resource for both professionals and those interested in advertising.
Mentioned by
Mentioned in 29 episodes
Mentioned by 
Chris Williamson in relation to David Ogilvy's insights on deliberate de-optimization and prioritizing tasks.
Chris Williamson in relation to David Ogilvy's insights on deliberate de-optimization and prioritizing tasks.
2,704 snips
#878 - David Senra - 15 Harsh Truths From History’s Greatest Founders
Recommended by 
David Senra as a must-read for entrepreneurs, emphasizing its key message on the importance of customer benefit in advertising.
David Senra as a must-read for entrepreneurs, emphasizing its key message on the importance of customer benefit in advertising.
2,053 snips
#350 How To Sell Like Steve Jobs
Mentioned by Visakan Veerasamy as an example of someone who worked intensely and then took complete breaks.
489 snips
#862 - Visakan Veerasamy - An Ode To People Who Take Things Seriously
Mentioned by David Senra while discussing Albert Lasker's quote on the importance of humility in recognizing good ideas.
David Senra while discussing Albert Lasker's quote on the importance of humility in recognizing good ideas.455 snips
#331 Christian Dior
Quoted by David Senra , highlighting its transformative impact on his life and recommending it for aspiring advertisers.
David Senra , highlighting its transformative impact on his life and recommending it for aspiring advertisers.371 snips
#207 Claude Hopkins (Scientific Advertising)
Mentioned by David Senra as a collection of Ogilvy's writings on advertising, containing priceless information.
David Senra as a collection of Ogilvy's writings on advertising, containing priceless information.290 snips
#169 David Ogilvy (The King of Madison Avenue)
Recommended by David Senra , highlighting Ogilvy's advice on becoming the best-informed person in one's field.
David Senra , highlighting Ogilvy's advice on becoming the best-informed person in one's field.190 snips
#256 Edward L. Bernays (Public Relations, Advertising, & Persuasion)
Mentioned by David Senra , highlighting Ogilvy's advice on becoming the best-informed person in one's field.
David Senra , highlighting Ogilvy's advice on becoming the best-informed person in one's field.152 snips
#247 Henry Flagler (Rockefeller's partner)
Mentioned by David Senra as a favorite book and a source of advice on becoming well-informed in one's field.
David Senra as a favorite book and a source of advice on becoming well-informed in one's field.146 snips
#285 Jay Gould (How Jay Gould Built Wall Street's Biggest Fortune)
