#676

Mentioned in 30 episodes

Ogilvy on Advertising

Book • 1995

This book provides comprehensive insights into the world of advertising, covering topics such as how to get a job in advertising, how to choose an agency for your product, the secrets behind effective advertising, how to write successful copy, and the role of research in advertising.

Written with brutal candor and generosity, Ogilvy shares his extensive knowledge and experience in the industry, making it a valuable resource for both professionals and those interested in advertising.

Mentioned by

Mentioned in 30 episodes

Mentioned by

David Senra

as the source of a simple definition of product positioning.

7,433 snips

#376 Jensen Huang: Founder of Nvidia

Mentioned by

Chris Williamson

in relation to David Ogilvy's insights on deliberate de-optimization and prioritizing tasks.

2,708 snips

#878 - David Senra - 15 Harsh Truths From History’s Greatest Founders

Recommended by

David Senra

as a must-read for entrepreneurs, emphasizing its key message on the importance of customer benefit in advertising.

2,084 snips

#350 How To Sell Like Steve Jobs

Recommended by

David Senra

for its practical advice on advertising.

1,410 snips

#306 David Ogilvy (Confessions of an Advertising Man)

Mentioned by

David Senra

, quoting Ogilvy's thoughts on where big ideas originate.

1,409 snips

#357 Haruki Murakami

Mentioned by

David Senra

as a source of inspiration and insights into effective advertising.

1,041 snips

The best interview I've ever done about Founders

Mentioned by

Chris Williamson

, referencing David Ogilvy's approach to fostering creativity.

709 snips

#735 - Rory Sutherland - Hidden Psychology Of The World’s Best Advertising

Mentioned by

David Senra

as a source of timeless advertising principles.

616 snips

Sessions: David Senra (Founders Podcast)

Mentioned by

Visakan Veerasamy

as an example of someone who worked intensely and then took complete breaks.

489 snips

#862 - Visakan Veerasamy - An Ode To People Who Take Things Seriously

Mentioned by

David Senra

while discussing Albert Lasker's quote on the importance of humility in recognizing good ideas.

470 snips

#331 Christian Dior

Mentioned by

David Senra

as a book summarizing Ogilvy's career and principles in advertising.

420 snips

#189 David Ogilvy (The book I've given as a gift the most)

Quoted by

David Senra

, highlighting its transformative impact on his life and recommending it for aspiring advertisers.

390 snips

#207 Claude Hopkins (Scientific Advertising)

Mentioned by

Justin Welsh

in the context of copywriting and advertising.

311 snips

Justin Welsh Shows You How To Start & Grow A One-Person Business

Mentioned by

David Senra

as a collection of Ogilvy's writings on advertising, containing priceless information.

290 snips

#169 David Ogilvy (The King of Madison Avenue)

Mentioned by

David Senra

in the context of discussing influential figures in advertising.

282 snips

#170 Claude Hopkins (A Life in Advertising)

Mentioned by

David Senra

, discussing Ogilvy's book on advertising and his principles.

197 snips

#271 Vannevar Bush (Engineer of the American Century)

Recommended by

David Senra

, highlighting Ogilvy's advice on becoming the best-informed person in one's field.

190 snips

#256 Edward L. Bernays (Public Relations, Advertising, & Persuasion)

Mentioned by

David Senra

, highlighting Ogilvy's advice on becoming the best-informed person in one's field.

152 snips

#247 Henry Flagler (Rockefeller's partner)

Mentioned by

David Senra

as a favorite book and a source of advice on becoming well-informed in one's field.

151 snips

#285 Jay Gould (How Jay Gould Built Wall Street's Biggest Fortune)

Mentioned by

David Senra

as a source for information on Albert Lasker and advertising pioneers.

103 snips

#206 Albert D. Lasker (the creation of the advertising industry)

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