#735 - Rory Sutherland - Hidden Psychology Of The World’s Best Advertising

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Jan 22, 2024

Join Rory Sutherland, Vice Chairman of Ogilvy Advertising and a leading consumer behavior expert, as he delves into the fascinating intersection of psychology and creativity in advertising. He reveals how dating apps could benefit from emulating property websites and critiques the societal implications of hotel room designs. Explore the humor in commitment rituals, the evolving nature of online dating, and the creative chaos that fuel breakthrough advertising. With witty insights, Rory illustrates how humor can reshape societal perceptions and enhance communication.

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INSIGHT

Property Market Dynamics

The property market behaves differently than commodity markets due to tax advantages and emotional investment.
Lower interest rates inflate prices without increasing wealth, as buyers max out borrowing, and sellers adjust accordingly.

INSIGHT

Flawed Filtering

Initial filters in property, job, and dating markets, like university degrees or profile pictures, are imperfect proxies.
These proxies cause valuable candidates to be overlooked, leading to inefficient market clearing.

ADVICE

Find Undervalued Options

Seek properties or partners with qualities others dislike but you enjoy, like living near a railway.
This strategy allows you to find undervalued options.

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