Rory Sutherland, British advertising executive, author, and marketing visionary, discusses the challenges of creativity in decision-making, the importance of questioning assumptions and incorporating different expertise, the evolution of musical forms, real estate agents' understanding of buyers, biases in big data, the power of music in TV shows, the role of music, humor, and argumentation in the brain, the impact of divisions and humor, increasing compliance and acceptance, the perception of exclusive discounts, unconventional advertising, travel experiences and coffee preferences, the slow adoption of good ideas, the power of pricing and signaling, the importance of patience in creativity, solving wicked problems and repurposing drugs, the value of anecdotes and curiosity, brutally honest real estate advertisements, the influence of the Enterprise Allowance Scheme, capitalism as a discovery mechanism, careers in marketing, the predictive mind hypothesis, the economic impact of COVID and remote communication tools, belief and rationality, the potential consequences of polyamory, and the limits of intellectualizing.

Rory Sutherland, Vice Chairman of Ogilvy UK, discusses why good products may fail and bad ones succeed, emphasizing the importance of timing and psychology in marketing. He talks about less functionality being valuable, the concept of 'most advanced, yet acceptable,' and why metrics-driven workplaces can demotivate. Real-world case studies and the significance of fame in building brands are also covered.

Rory Sutherland, a leading consumer behavior expert, shares insights on ad campaigns, dating apps, engagement rings, creativity, Twitter's name change, residual sexism in hotel room design, and the impact of rational thinking on creativity. Other topics covered include Shopify's benefits, decision-making limitations, house choices, electrolyte drink benefits, comedy and evolutionary psychology, spending as a commitment indicator, David Ogilvy's genius, attitudes towards drinking and driving, elite modesty, electric Land Rover Defender, cities, and the rise of YouTube.

Subscribe to LifeNotes 👉 https://go.aliabdaal.com/lifenotes_deepdiveRory is the vice chairman of Ogilvy UK, which is one of the biggest marketing and advertising companies in the world. He's the author of the book Alchemy: The Surprising Power of Ideas That Don't Make Sense and his TED talks that have been viewed over 7 million times. In the conversation Rory gives me a masterclass in marketing and advertising ,and reveals the marketing secrets brands use to change our perception of products and influence our behaviour. Enjoy :) Sponsored by Huel - go to https://www.huel.com/deepdive and with your first order you’ll get a free t-shirt and shaker.Sponsored by Trading 212 - download the Trading 212 app https://trading212.com/promocodes/ALI and use the promo code "ALI" after signing up and depositing to receive a random free share worth up to £100. This is not financial advice. Investments can fall and rise. Past performance is no guarantee of future results. Other fees may apply*. Capital is at risk.Sponsored by WeWork - visit https://www.we.co/ali and use the code ‘ALI’ at checkout to redeem 50% off your first booking.📚Check out my New York Times Bestselling book Feel-Good Productivity!Amazon Website(00:00) Intro (01:52) University and your view on education (10:29) The power of statistics (23:30) You should always ask why (25:09) The doorman fallacy (28:40) Consumer psychology(32:33) Why you should dare to be trivial (43:19) Building talkability into a product (54:48) What got your interested in marketing? (01:03:33) How most businesses are optimised(01:04:06) User imagery vs target audience (01:07:00) How you become the perfect brand (01:08:33) Evolutionary psychology and products(01:16:00) The importance of longitudinal questions (01:18:16) Why new ideas are slow to take off(01:20:53) Rebrands and longevity (01:30:37) Brands lead to better products(01:32:24) What don't people like about advertising? (01:42:55) Psychological value(01:48:47) Happiness (01:56:44) Book recommendations  🔗 CONNECT WITH RORY 📕 Alchemy: The Surprising Power of Ideas That Don't Make Sense - https://geni.us/TcHm5z 🐦 Twitter - https://mobile.twitter.com/rorysutherland💻 Website - https://www.ogilvy.com/uk/team👥 Linkedin - https://www.linkedin.com/in/rorysutherland/?originalSubdomain=uk🔗 CONNECT WITH ALI📲 Join My Telegram Community - https://t.me/+bH5gLHty5kBiOGZk🎥 YouTube Channel - https://www.youtube.com/c/aliabdaal🐦 Twitter - https://twitter.com/aliabdaal📸 Instagram - https://instagram.com/aliabdaal💻 Website - https://aliabdaal.com👥 Linkedin - https://www.linkedin.com/in/ali-abdaal/If you enjoy listening to the podcast, please do leave a 5-star review on Apple Podcasts - even one line helps! You can also Tweet @AliAbdaal with any feedback, thoughts from the lessons you've learnt from the episodes and we can thank you personally for tuning in 🙏Want to start your own podcast? We use Transistor! https://go.aliabdaal.com/transistorCheck out the episode on the Deep Dive YouTube Channel.See privacy policy at https://transistor.fm/privacy

Rory Sutherland, Vice Chairman of Ogilvy & Mather, reveals how human psychology shapes everything from marketing to monarchy. Through stories about airport security, tribal politics, and the paradox of choice, he explains why rational solutions often fail and psychological insights succeed. A masterclass in understanding what drives human behavior and why the most effective answers aren't always the most logical.   Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/ 

Rory Sutherland, a senior advertising executive and author of Alchemy, shares his unconventional ideas on marketing and advertising. Topics include the concept of how we value things, recursive trends, the brain's marketing function, technology making location irrelevant, making something bad to give it value, scarcity of product, personalisation, and personal branding.

Rory Sutherland, a British advertising visionary and vice chairman of Ogilvy & Mather, shares his insights on the quirks of human behavior and creativity in a tech-dominated world. He debunks the myth of purely logical thinking, emphasizing the role of intuition and counterintuitive approaches in problem-solving. An intriguing discussion unfolds about innovative housing solutions and the intricacies of the UK's voting system. Sutherland also humorously critiques conventional economic models and advocates for creative alternatives that foster community welfare.

Rory Sutherland is one of the world's leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.Humans are an odd animal. Our behaviour sometimes makes very little sense, but when we exchange our money for products it can make even less sense. Thankfully Rory has spent decades studying the most fascinating parts of consumer psychology and today gives us some insights.Expect to learn why having a Japanese toilet might change your life, why I've become addicted to first class airline cabin reviews, how ChatGPT will impact the marketing world, how to increase your luck in life, whether vaping should be banned, why VR hasn't taken off, if I'm buying McDonald's grease-proof gaming chair and much more...Sponsors:Get the Whoop 4.0 for free and get your first month for free at http://join.whoop.com/modernwisdom (discount automatically applied)Go to my sponsor https://betterhelp.com/modernwisdom for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and helpGet 5 Free Travel Packs, Free Liquid Vitamin D and more from Athletic Greens at https://athleticgreens.com/modernwisdom (discount automatically applied)Extra Stuff:Buy Alchemy - https://amzn.to/3DyaBfo Follow Rory on Twitter - https://twitter.com/rorysutherland Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/To support me on Patreon (thank you): https://www.patreon.com/modernwisdom-Get in touch.Instagram: https://www.instagram.com/chriswillxTwitter: https://www.twitter.com/chriswillxYouTube: https://www.youtube.com/modernwisdompodcastEmail: https://chriswillx.com/contact/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Rory Sutherland, a behavioral science expert and six-time Jaguar owner, dives into the recent Jaguar rebrand, arguing that bold changes are essential for survival in the electrification era. He discusses the challenges of brand loyalty amid shifting consumer preferences and critiques the backlash against Jaguar's innovative advertising. Rory also tackles the complexities of luxury branding and consumer behavior, emphasizing emotional connections and how societal trends influence perceptions, revealing an engaging perspective on marketing and identity.

Behavioral economist Rory Sutherland discusses quitting smoking, increasing McDonald's orders, promoting recycling in London, fixing broken pension schemes, and making high earners pay more taxes in a captivating and thought-provoking podcast episode.