24min chapter

Modern Wisdom cover image

#735 - Rory Sutherland - Hidden Psychology Of The World’s Best Advertising

Modern Wisdom

CHAPTER

The Psychology of Commitment and Advertising

This chapter explores the unexpected relationship between the financial aspects of engagement and wedding rituals and their influence on the longevity of marriage. It examines the effectiveness of advertising strategies while emphasizing the significance of subtlety and creativity in addressing broader societal issues. The discussion also critiques the oversimplification of political narratives and the importance of recognizing local contexts in understanding social progress.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode