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#735 - Rory Sutherland - Hidden Psychology Of The World’s Best Advertising

Modern Wisdom

CHAPTER

The Psychology of Commitment and Advertising

This chapter explores the unexpected relationship between the financial aspects of engagement and wedding rituals and their influence on the longevity of marriage. It examines the effectiveness of advertising strategies while emphasizing the significance of subtlety and creativity in addressing broader societal issues. The discussion also critiques the oversimplification of political narratives and the importance of recognizing local contexts in understanding social progress.

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