
#735 - Rory Sutherland - Hidden Psychology Of The World’s Best Advertising
Modern Wisdom
00:00
Embracing Creative Chaos in Advertising
This chapter contrasts creative processes in advertising with more structured approaches in consulting, advocating for unconventional thinking. It discusses the serendipitous nature of breakthroughs in both advertising and pharmaceuticals, highlighting how innovative strategies can reposition products and promote creativity over rigidity.
Transcript
Play full episode