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#735 - Rory Sutherland - Hidden Psychology Of The World’s Best Advertising

Modern Wisdom

CHAPTER

Embracing Creative Chaos in Advertising

This chapter contrasts creative processes in advertising with more structured approaches in consulting, advocating for unconventional thinking. It discusses the serendipitous nature of breakthroughs in both advertising and pharmaceuticals, highlighting how innovative strategies can reposition products and promote creativity over rigidity.

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