The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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Navigating the North Star

This chapter explores the essential concept of a company's North Star, emphasizing it as the ultimate goal guiding strategic decisions rather than mere metrics. Through discussions on retention versus acquisition and insights from successful tech companies, it highlights the need for a unified vision in fostering sustainable growth. The chapter also addresses the dynamics and benefits of small, focused growth teams within larger organizations, suggesting a future where skill sets may converge into versatile roles.

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