

#501
Mentioned in 35 episodes
Scientific advertising
Book • 2023
Written in 1923, 'Scientific Advertising' by Claude C. Hopkins is a seminal work in the advertising industry.
The book outlines an advertising approach based on testing and measuring, highlighting the importance of split testing and coupon-based customer tracking.
Hopkins stresses that advertising should be treated as a science, with every ad rigorously tested to determine its effectiveness.
He also emphasizes the power of direct response and the need for ads to focus on salesmanship, encouraging immediate action from the target audience.
The book is widely regarded as a must-read for anyone in marketing and advertising, with principles that remain relevant today.
The book outlines an advertising approach based on testing and measuring, highlighting the importance of split testing and coupon-based customer tracking.
Hopkins stresses that advertising should be treated as a science, with every ad rigorously tested to determine its effectiveness.
He also emphasizes the power of direct response and the need for ads to focus on salesmanship, encouraging immediate action from the target audience.
The book is widely regarded as a must-read for anyone in marketing and advertising, with principles that remain relevant today.
Mentioned by
















Mentioned in 35 episodes
Recommended by 

as essential reading for aspiring advertisers.


David Senra

1,321 snips
#306 David Ogilvy (Confessions of an Advertising Man)
Mentioned by 

while discussing advertising techniques.


David Senra

803 snips
#361 Estée Lauder
Mentioned by 

as a foundational text in advertising.


David Senra

608 snips
Sessions: David Senra (Founders Podcast)
Mentioned by 

in relation to his book "Scientific Advertising" and sales techniques.


David Senra

607 snips
#217 Estée Lauder
Mentioned by 

as one of the most useful books on advertising.


David Senra

405 snips
#189 David Ogilvy (The book I've given as a gift the most)
Recommended by 

as a bonus episode to complement his biography on Albert Lasker, given their 17-year collaboration.


David Senra

374 snips
#207 Claude Hopkins (Scientific Advertising)
Recommended by 

as a book on first principles thinking in advertising.


Archie Abrams

348 snips
Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, prioritizes intuition, and builds toward a 100-year vision | Archie Abrams (VP Product, Head of Growth at Shopify)
Mentioned by 

as a highly influential book on advertising, recommended to be read multiple times.


David Senra

290 snips
#169 David Ogilvy (The King of Madison Avenue)
Mentioned by 

as an influential figure in advertising.


David Senra

286 snips
#332 Jesus
Recommended by David Ogilvy as a must-read for aspiring advertisers.

282 snips
#170 Claude Hopkins (A Life in Advertising)
Mentioned by 

as a highly recommended book on advertising, written by a copywriter who worked with Lasker.


David Senra

103 snips
#206 Albert D. Lasker (the creation of the advertising industry)
Mentioned by the podcast host in the context of sales techniques.

94 snips
#231 William Rosenberg (Founder of Dunkin Donuts)
Mentioned by 

as the first book he used to teach his son, Dan, about copywriting.


Jeff Walker

76 snips
SPI 847: The 2025 Product Launch Formula with Jeff and Dan Walker
Recommended by 

for its lessons on incentivizing and motivating humans.


David Senra

50 snips
#171: Chuck Feeney (The Billionaire who gave all of his money away)
Mentioned by 

as a foundational figure in scientific advertising, whose book is essential reading for marketers.


Kieran Flanagan

49 snips
If You Can Adopt These Marketing Principles, Ai Can’t Hurt You
Mentioned by 

when discussing the importance of using customer language in marketing.


Kieran Flanagan

42 snips
How To Master Sales Prospecting With Ai In 2024
Mentioned by ![undefined]()

as a book that changed his life and is considered a must-read by many marketing veterans.

Phill Agnew

40 snips
Will tips from a 102-year-old marketing book work in 2025?
Mentioned by 

as a 100-year-old book discussing split testing in an offline world.


Alex Schultz

31 snips
The one with Meta’s CMO and VP Analytics Alex Schultz about timeless truths, and measuring for incrementality and impact.
Mentioned by ![undefined]()

as a book that anyone doing advertising should read multiple times.

David Garfinkel

28 snips
The One Top Copywriting Skill For The Future
Recommended by 

as a classic book on advertising.


Spencer Greenberg

26 snips
Learning and Goal-Setting (with Michael Simmons)