#501
Mentioned in 35 episodes

Scientific advertising

Book • 2023
Written in 1923, 'Scientific Advertising' by Claude C. Hopkins is a seminal work in the advertising industry.

The book outlines an advertising approach based on testing and measuring, highlighting the importance of split testing and coupon-based customer tracking.

Hopkins stresses that advertising should be treated as a science, with every ad rigorously tested to determine its effectiveness.

He also emphasizes the power of direct response and the need for ads to focus on salesmanship, encouraging immediate action from the target audience.

The book is widely regarded as a must-read for anyone in marketing and advertising, with principles that remain relevant today.

Mentioned by

Mentioned in 35 episodes

Recommended by
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David Senra
as essential reading for aspiring advertisers.
1,321 snips
#306 David Ogilvy (Confessions of an Advertising Man)
Mentioned by
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David Senra
while discussing advertising techniques.
803 snips
#361 Estée Lauder
Mentioned by
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David Senra
as a foundational text in advertising.
608 snips
Sessions: David Senra (Founders Podcast)
Mentioned by
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David Senra
in relation to his book "Scientific Advertising" and sales techniques.
607 snips
#217 Estée Lauder
Mentioned by
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David Senra
as one of the most useful books on advertising.
405 snips
#189 David Ogilvy (The book I've given as a gift the most)
Recommended by
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David Senra
as a bonus episode to complement his biography on Albert Lasker, given their 17-year collaboration.
374 snips
#207 Claude Hopkins (Scientific Advertising)
Mentioned by
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David Senra
as a highly influential book on advertising, recommended to be read multiple times.
290 snips
#169 David Ogilvy (The King of Madison Avenue)
Mentioned by
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David Senra
as an influential figure in advertising.
286 snips
#332 Jesus
Recommended by David Ogilvy as a must-read for aspiring advertisers.
282 snips
#170 Claude Hopkins (A Life in Advertising)
Mentioned by
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David Senra
as a highly recommended book on advertising, written by a copywriter who worked with Lasker.
103 snips
#206 Albert D. Lasker (the creation of the advertising industry)
Mentioned by the podcast host in the context of sales techniques.
94 snips
#231 William Rosenberg (Founder of Dunkin Donuts)
Mentioned by
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Jeff Walker
as the first book he used to teach his son, Dan, about copywriting.
76 snips
SPI 847: The 2025 Product Launch Formula with Jeff and Dan Walker
Recommended by
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David Senra
for its lessons on incentivizing and motivating humans.
50 snips
#171: Chuck Feeney (The Billionaire who gave all of his money away)
Mentioned by
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Kieran Flanagan
as a foundational figure in scientific advertising, whose book is essential reading for marketers.
49 snips
If You Can Adopt These Marketing Principles, Ai Can’t Hurt You
Mentioned by
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Kieran Flanagan
when discussing the importance of using customer language in marketing.
42 snips
How To Master Sales Prospecting With Ai In 2024
Mentioned by
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Phill Agnew
as a book that changed his life and is considered a must-read by many marketing veterans.
40 snips
Will tips from a 102-year-old marketing book work in 2025?
Mentioned by
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Alex Schultz
as a 100-year-old book discussing split testing in an offline world.
31 snips
The one with Meta’s CMO and VP Analytics Alex Schultz about timeless truths, and measuring for incrementality and impact.
Mentioned by
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David Garfinkel
as a book that anyone doing advertising should read multiple times.
28 snips
The One Top Copywriting Skill For The Future
Recommended by
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Spencer Greenberg
as a classic book on advertising.
26 snips
Learning and Goal-Setting (with Michael Simmons)

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