Archie Abrams

Archie Abrams, VP of Product and Head of Growth at Shopify, shares insights on his impactful journey leading a 600+ person growth organization. He reveals why Shopify prioritizes long-term growth over traditional KPIs, emphasizing churn optimization and the significance of experimentation. Archie also discusses the benefits of integrating sales into a product-led model and the unique structures of their growth teams. He reflects on the importance of a 100-year vision, fostering entrepreneurship, and adapting strategies for sustainable success in the ever-evolving e-commerce landscape.