Jeff Walker, founder of the billion-dollar Product Launch Formula, and his son Dan, a key player in the family business, share powerful insights on navigating the 2025 marketing landscape. They discuss tackling AI-generated sales copy and the importance of crafting story-driven launches to connect with audiences. Their bond as father and son strengthens their business approach, emphasizing trust and collaboration. With growing competition, they stress the need for compelling narratives and deep customer relationships to stand out in the crowded digital space.