Jeff Walker, author of the bestselling book "Launch," is a pioneer behind the Product Launch Formula (PLF), a game-changing approach for online product launches. In this engaging conversation, he discusses adapting the PLF to today's fast-paced environment while sharing strategies for building anticipation through storytelling and effective email marketing. Jeff emphasizes the power of community engagement and the value of embracing imperfection in live streaming, providing listeners with actionable insights to elevate their product launch strategies.
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PLF Origin Story
Jeff Walker, creator of the Product Launch Formula (PLF), started as a stay-at-home dad.
He launched a stock market newsletter in 1996, leading to his first product launch in 1997, earning $1,650.
insights INSIGHT
PLF Core Components
The core of PLF involves stories, mental triggers, and sequences, combining narrative, psychology, and strategic timing.
Stories should focus on the customer's transformation, triggers like scarcity and authority influence decisions, and sequences structure the launch process.
volunteer_activism ADVICE
Pre-launch and Open Cart Strategies
Use a pre-launch sequence of three to four videos, building anticipation and focusing on opportunity, transformation, and ownership.
Follow with a 5-7 day open cart period, sending daily emails with varying content, including a final closing ceremony.
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In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.
#507 Maybe you've heard the name Jeff Walker. Even if you haven't, you've probably heard of something called the Product Launch Formula (PLF). If you've been in business online for any number of years, PLF has become the staple way that people launch their products online. It's also referred to as the “three-video series formula” for pre-launching a product of any kind: a service, a physical product, digital product, online course, training—you get the picture. PLF has become ingrained in the world of internet marketing and online business, and today, we're talking with the man himself, the legend, Jeff Walker. Jeff "launched" his book Launch in 2014, and it went on to become a New York Times bestseller. He recently came out with a new, revised version of the book that updates the PLF formula to cover how to launch products in today's world, with shorter attention spans and shorter sales cycles. This is Jeff's first time on the show, and he's going to share with us his framework for launching a product online today, using the updated and enhanced version of the PLF formula that's been helping entrepreneurs make sales since 1996. This is a highly valuable episode that I'm sure many folks will want to listen to more than once. Let's hear it all from the guy who created the system that's made over a billion dollars for entrepreneurs. Show notes and more at SmartPassiveIncome.com/session507.
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