#24

Mentioned in 219 episodes

Influence

The Psychology of Persuasion

Book •

Robert Cialdini

In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically.

The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity.

The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples.

Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.

Mentioned by

Charlie Houpert

Andrew Wilkinson

Rory Sutherland

Mentioned in 219 episodes

Mentioned by

Chase Hughes

while discussing the concept of cognitive dissonance and persuasion techniques.

The Leading Body Language & Behaviour Expert: Manipulation Tricks The Military Use! 5 Signs Someone Is Lying To You! This Is Making You Less Likeable - Chase Hughes

Mentioned by

Jodie Cook

in the context of discussing strategies for attracting and retaining talent.

Stop Wasting Your Life: A Guide To Unlocking Your Full Potential I Entrepreneur Jodie Cook

Mentioned by

Charlie Houpert

as being a classic and huge influence.

#817: 4-Hour Workweek Success Stories — Charlie Houpert on Building “Charisma on Command” to 10M+ Subscribers, From Charging $10 for Seminars to Making Millions, Living in Brazil, Critical Early Decisions, and The Secret to Freedom

Mentioned by

David Senra

as a book illustrating the importance of explaining reasons for requests, highlighting a psychological principle of compliance.

#90 Charlie Munger (Poor Charlie's Almanack)

Recommended by

Andrew Wilkinson

for understanding human psychology in sales and marketing.

#818 - Andrew Wilkinson - How To Stop Feeling Like Your Success Is Never Enough

Mentioned by

Sam Parr

as a book read by Guy Spear, a value investor, to improve his sales and marketing skills.

Life Hacks From The King of Introverts + 7 Business Ideas | ft. Nick Gray

Mentioned by

Shane Parrish

when discussing the effectiveness of reciprocation in marketing.

Estée Lauder: A Success Story [Outliers]

Mentioned by

Rory Sutherland

as part of the behavioral science canon.

How To Influence People: Marketing Secrets Behind The World’s Biggest Brands - Rory Sutherland

Recommended by

Bryan Lawrence

as a masterclass in understanding influence and persuasion.

RWH044: How To Beat The Market w/ Bryan Lawrence

Mentioned by

Guy Spier

in relation to persuasion techniques and the importance of building relationships.

The Guy Who Studied Buffett for 25 Years

Mentioned by

Dan Koe

as a book to study the basics of direct response marketing.

41 Minutes Of Honest Advice For Beginner Creators

Mentioned by

Apollo Robbins

as a source for understanding persuasion.

#699: Apollo Robbins, The World’s Most Famous Pickpocket — Pickpocketing the Secret Service, Manipulating Attention, Famous Con Artists, The Psychology of Deception, Self-Defense Techniques, The Secret Language of Thieves, and More

Mentioned by

Shane Parrish

as the author of the most influential book on the science and psychology of persuasion.

#122 Robert Cialdini - The Principles of Persuasion

Mentioned by

Lara Acosta

as a resource for understanding the psychology of persuasion and writing compelling content.

#241: Lara Acosta — How LinkedIn’s fastest-growing female creator uses the platform

Recommended by

Dan Koe

as a resource for learning about the principles of influence and persuasion.

The Best New Business Model To Start For Young People (Beginner Guide)

Mentioned by

Rory Sutherland

when discussing persuasion and shifting focus to the positive aspects of something.

Rory Sutherland: The Psychology of Advertising

Mentioned by

David Senra

as a book that influenced Charlie Munger.

#221 Charlie Munger

Mentioned by

David Senra

as a book read by many entrepreneurs, illustrating the reciprocity principle in psychology.

#207 Claude Hopkins (Scientific Advertising)

Mentioned by

Lewis Howes

as a book critical in his self-development journey.

How To BUILD INFLUENCE & Understand The Psychology of Persuasion w/ Robert Cialdini, Ph.D EP 1164

Mentioned by

George MacGill

in the context of the "buckets experiment" illustrating the power of contrast.

#069 - George MacGill - Mental Models 101 - How To Make Better Decisions

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