#69
Mentioned in 209 episodes
Influence
The Psychology of Persuasion
Book •
In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically.
The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity.
The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples.
Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.
The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity.
The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples.
Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.
Mentioned by
Mentioned in 209 episodes
Mentioned by 
Chase Hughes while discussing the concept of cognitive dissonance and persuasion techniques.
Chase Hughes while discussing the concept of cognitive dissonance and persuasion techniques.
2,356 snips
The Leading Body Language & Behaviour Expert: Manipulation Tricks The Military Use! 5 Signs Someone Is Lying To You! This Is Making You Less Likeable - Chase Hughes
Mentioned by 
Jodie Cook in the context of discussing strategies for attracting and retaining talent.
Jodie Cook in the context of discussing strategies for attracting and retaining talent.
1,666 snips
Stop Wasting Your Life: A Guide To Unlocking Your Full Potential I Entrepreneur Jodie Cook
Mentioned by 
David Senra as a book illustrating the importance of explaining reasons for requests, highlighting a psychological principle of compliance.
David Senra as a book illustrating the importance of explaining reasons for requests, highlighting a psychological principle of compliance.
1,051 snips
#90 Charlie Munger (Poor Charlie's Almanack)
Mentioned by 
Sam Parr as a book read by Guy Spear, a value investor, to improve his sales and marketing skills.
Sam Parr as a book read by Guy Spear, a value investor, to improve his sales and marketing skills.
994 snips
Life Hacks From The King of Introverts + 7 Business Ideas | ft. Nick Gray
Mentioned by 
Guy Spier in relation to persuasion techniques and the importance of building relationships.
Guy Spier in relation to persuasion techniques and the importance of building relationships.650 snips
The Guy Who Studied Buffett for 25 Years
Mentioned by 
Shane Parrish as the author of the most influential book on the science and psychology of persuasion.
Shane Parrish as the author of the most influential book on the science and psychology of persuasion.
504 snips
#122 Robert Cialdini - The Principles of Persuasion
Mentioned by 
Lara Acosta as a resource for understanding the psychology of persuasion and writing compelling content.
Lara Acosta as a resource for understanding the psychology of persuasion and writing compelling content.
441 snips
#241: Lara Acosta — How LinkedIn’s fastest-growing female creator uses the platform
Mentioned by 
Rory Sutherland when discussing persuasion and shifting focus to the positive aspects of something.
Rory Sutherland when discussing persuasion and shifting focus to the positive aspects of something.
437 snips
Rory Sutherland: The Psychology of Advertising
Mentioned by David Senra as a book read by many entrepreneurs, illustrating the reciprocity principle in psychology.
David Senra as a book read by many entrepreneurs, illustrating the reciprocity principle in psychology.371 snips
#207 Claude Hopkins (Scientific Advertising)
Mentioned by George MacGill in the context of the "buckets experiment" illustrating the power of contrast.
346 snips
#069 - George MacGill - Mental Models 101 - How To Make Better Decisions
