In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.
In 'How to Get Rich,' Felix Dennis shares his insights and experiences on building wealth. The book is distinct from other self-help or get-rich-quick guides as it emphasizes the importance of hard work, calculated risks, and ownership. Dennis discusses the necessity of execution over great ideas, the role of luck, and the need to overcome fear and embarrassment of failure. He also highlights the importance of maintaining control over one's business and the sacrifices required to achieve significant wealth. The book is known for its blunt and practical advice, reflecting Dennis's own journey from a college dropout to a multi-millionaire[2][4][5].
The E-Myth Revisited challenges the common assumption that most businesses are started by entrepreneurs. Instead, Gerber argues that most businesses are started by technicians who understand the technical work but not the business itself. The book introduces the concept of the E-Myth and explains that successful business owners must balance three roles: the Entrepreneur (the visionary), the Manager (the planner and organizer), and the Technician (the one who performs the technical work). Gerber emphasizes the distinction between working 'in' your business and working 'on' your business, and he provides strategies for systemizing and scaling businesses, including the concept of the Franchise Prototype.
In 'Dopamine Nation,' Dr. Anna Lembke delves into the scientific discoveries that explain why overindulgence in high-reward, high-dopamine stimuli leads to pain. The book combines personal narratives from her clinical practice with the latest psychology research to illustrate how to find contentment and connectedness by keeping dopamine in check. Lembke discusses the impact of modern addictions, such as those related to smartphones, food, and other behaviors, and provides strategies for managing consumption and transforming lives. The book emphasizes the importance of balancing the science of desire with the wisdom of recovery[1][3][5].
Andrew Wilkinson is an entrepreneur, co-founder of Tiny, and an investor.
"I'll be happy when..." is the beginning of many people's mindsets about life and happiness. We assume that happiness sits on the other side of the next set of goals, even though right now we're on the other side of our last set of goals. So the question is, what if you're a billionaire? Does this pattern ever stop?
Expect to learn whether successful people are just disordered, if SSRIs aren’t actually that bad, what Andrew learned from Warren Buffett, whether there's a number you reach in your bank account to feel like you ‘made it’, why wealthy people distort reality, where to find smart people to hire for your business, how to learn to trust your entrepreneurial gut and much more...
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Episodes You Might Enjoy:
#577 - David Goggins - This Is How To Master Your Life: https://tinyurl.com/43hv6y59
#712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: https://tinyurl.com/2rtz7avf
#700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: https://tinyurl.com/3ccn5vkp
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