#465
Mentioned in 74 episodes
The E-myth revisited
why most small businesses don't work and what to do about it
Book • 1995
The E-Myth Revisited challenges the common assumption that most businesses are started by entrepreneurs.
Instead, Gerber argues that most businesses are started by technicians who understand the technical work but not the business itself.
The book introduces the concept of the E-Myth and explains that successful business owners must balance three roles: the Entrepreneur (the visionary), the Manager (the planner and organizer), and the Technician (the one who performs the technical work).
Gerber emphasizes the distinction between working 'in' your business and working 'on' your business, and he provides strategies for systemizing and scaling businesses, including the concept of the Franchise Prototype.
Instead, Gerber argues that most businesses are started by technicians who understand the technical work but not the business itself.
The book introduces the concept of the E-Myth and explains that successful business owners must balance three roles: the Entrepreneur (the visionary), the Manager (the planner and organizer), and the Technician (the one who performs the technical work).
Gerber emphasizes the distinction between working 'in' your business and working 'on' your business, and he provides strategies for systemizing and scaling businesses, including the concept of the Franchise Prototype.
Mentioned by
Mentioned in 74 episodes
Recommended by 
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373 snips
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195 snips
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Mentioned by 
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Ali Abdaal as a book that completely changed the game for how he thinks about delegation.137 snips
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Cal Newport as a book about shifting your mindset to working on your business instead of in it.
124 snips
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Recommended by Craig Groeschel to encourage listeners to work "on" their business, not just "in" it.
80 snips
3 Unexpected Mindsets for Growth
