The E-myth revisited

The E-Myth Revisited challenges the common assumption that most businesses are started by entrepreneurs.

Instead, Gerber argues that most businesses are started by technicians who understand the technical work but not the business itself.

The book introduces the concept of the E-Myth and explains that successful business owners must balance three roles: the Entrepreneur (the visionary), the Manager (the planner and organizer), and the Technician (the one who performs the technical work).

Gerber emphasizes the distinction between working 'in' your business and working 'on' your business, and he provides strategies for systemizing and scaling businesses, including the concept of the Franchise Prototype.