Deep Dive with Ali Abdaal How To Turn Your Passion Into A Business Without Sacrifice - James Hoffmann
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Mar 21, 2022 
In a captivating discussion with James Hoffmann, World Barista Champion and co-founder of Square Mile Coffee Roasters, listeners dive into the journey of transforming passion for coffee into a successful business. James shares his evolution from casino croupier to coffee entrepreneur, emphasizing the importance of maintaining a work-life balance amidst hustle culture. He reflects on the challenges independent shops face against bigger chains and the significance of community and purpose in entrepreneurship. With insights on navigating both coffee roasting and YouTube, this chat inspires aspiring business owners to pursue their passions sustainably.
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Unexpected Coffee Journey
- James Hoffmann's coffee journey began unexpectedly at 22 while working as a croupier.
- He started demonstrating coffee machines and developed a passion for coffee through reading.
From Croupier to Coffee Expert
- James Hoffmann's curiosity led him to read about coffee while demonstrating machines.
- This sparked a passion, contrasting with his previous dislike for the wine industry.
Winning the World Barista Championship
- James Hoffmann's boss supported his participation in barista competitions, seeing potential for coffee's growth.
- He quit his job to compete, unexpectedly winning the world championship in 2007.
