Alex Lieberman, co-founder of Morning Brew, shares his inspiring journey from a college newsletter to selling the company for $75 million at just 28. He discusses the importance of storytelling in sales and how authentic communication drives success. Lieberman also explores navigating career transitions, emphasizing passion over stability. He reflects on the emotional aftermath of financial success and the quest for purpose beyond wealth, reminding us to embrace our true selves amid life's challenges.
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question_answer ANECDOTE
Life-Changing Loss
Alex Lieberman's father passed away suddenly from a stroke at 49 years old.
This experience clarified the unimportance of daily worries and the value of time.
question_answer ANECDOTE
Morning Brew's Origin
Alex, from a finance family, went to the University of Michigan and interned at Morgan Stanley.
During senior year, he started a business newsletter, initially called Market Corner, to address students' business news consumption habits.
volunteer_activism ADVICE
Use Free Time Wisely
Having an abundance of time can lead to unexpected opportunities.
Use free time to tinker and pursue interests, as Alex did with his newsletter.
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why most small businesses don't work and what to do about it
Michael E. Gerber
The E-Myth Revisited challenges the common assumption that most businesses are started by entrepreneurs. Instead, Gerber argues that most businesses are started by technicians who understand the technical work but not the business itself. The book introduces the concept of the E-Myth and explains that successful business owners must balance three roles: the Entrepreneur (the visionary), the Manager (the planner and organizer), and the Technician (the one who performs the technical work). Gerber emphasizes the distinction between working 'in' your business and working 'on' your business, and he provides strategies for systemizing and scaling businesses, including the concept of the Franchise Prototype.
Creativity, Inc.
Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Amy Wallace
Ed Catmull
Ed Catmull and Edwin E. Catmull and Amy Wallace
In this book, Ed Catmull shares insights on how to build and maintain a creative culture within an organization. Drawing from his experiences at Pixar, Catmull discusses the importance of open communication, risk-taking, and protecting the creative process. The book includes candid discussions, anecdotes about Pixar's film development, and lessons on managing innovation and creativity. It emphasizes the need for a nurturing work environment and the importance of storytelling in business.
In this episode I sit down for a conversation with Alex Lieberman. Alex has a pretty amazing story, he started a newsletter during his studies at University which evolved into Morning Brew, one of the world's fastest-growing media brands, and he later sold that business for $75 million dollars at just 28 years old. In the conversation, Alex shares what he learned from his journey, we talk about the most valuable skills you can develop in business, how to know when to quit and what it means to find purpose in life beyond such a windfall.
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