In this episode I sit down for a conversation with Alex Lieberman. Alex has a pretty amazing story, he started a newsletter during his studies at University which evolved into Morning Brew, one of the world's fastest-growing media brands, and he later sold that business for $75 million dollars at just 28 years old. In the conversation, Alex shares what he learned from his journey, we talk about the most valuable skills you can develop in business, how to know when to quit and what it means to find purpose in life beyond such a windfall. 🔗 CONNECT WITH ALEX 🐦  Twitter 📸  Instagram 🎙 Founders Journal 💻 Morning Brew 🔗 CONNECT WITH ALI💌  Sign up to my weekly email newsletter🎥 YouTube Channel💻 Website📸  Instagram🐦  Twitter👥 Linkedin💙  The Friendzone DiscordFind the show notes and the transcript on the website: https://aliabdaal.com/podcast/Sponsored by ShortformThis episode is kindly brought to you by Shortform, the world's best provider of guides for non-fiction books. Shortform gives you comprehensive coverage of thousands of books, the key ideas, clearly and simply explained, plus smart commentary and analysis. It’s like your smartest friend teaching you about a book. Go to https://shortform.com/deepdive to get 20% off the annual premium subscription.📚Check out my New York Times Bestselling book Feel-Good Productivity!Amazon Website Leave a reviewIf you enjoy listening to the podcast, please do leave a 5-star review on Apple Podcasts - even one line helps! You can also Tweet @AliAbdaal with any feedback, thoughts from the lessons you've learnt from the episodes and we can thank you personally for tuning in 🙏Want to start your own podcast? We use Transistor! https://go.aliabdaal.com/transistorCheck out the episode on the Deep Dive YouTube Channel.See privacy policy at https://transistor.fm/privacy

In this season round up I look back at some of the best moments from season three, including conversations with Mo Gawdat, Grace Beverley, Tiago Forte, Richard Wiseman, Marques Brownlee and Alex Lieberman.  (00:00) Intro(00:44) Mo Gawdat: Lessons in happiness(10:17) Grace Beverley: Lessons in side hustles & self-care(19:56) Tiago Forte: Lesson in productivity (30:38) Richard Wiseman: Lessons in luck (40:17) MKBHD: Lessons in YouTube (46:20) Alex Lieberman: Lessons in business FULL EPISODES ⬇️The Happiness Expert Making 1 Billion People Happier - Mo GawdatHow To Build A Multi-Million Dollar Empire In Your 20s - Grace Beverley Confronting My Productivity Guru - Tiago ForteThe Sure-Fire Way To Be Luckier In Life - Advice From Psychology Professor Richard Wiseman MKBHD: The Story To 16 Million & The World Of YouTubeLessons From Selling Morning Brew For $75 Million At 28 - Alex Lieberman 🔗 CONNECT WITH ALI🎥 YouTube Channel🐦 Twitter📸 Instagram💻 Website👥 Linkedin📚Check out my New York Times Bestselling book Feel-Good Productivity!Amazon WebsiteFind the show notes and the transcript on the website: https://aliabdaal.com/podcast/Sponsored by ShortformThis episode is kindly brought to you by Shortform, the world's best provider of guides for non-fiction books. Shortform gives you comprehensive coverage of thousands of books, the key ideas, clearly and simply explained, plus smart commentary and analysis. It’s like your smartest friend teaching you about a book. Go to https://shortform.com/deepdive to get 20% off the annual premium subscription.Leave a reviewIf you enjoy listening to the podcast, please do leave a 5-star review on Apple Podcasts - even one line helps! You can also Tweet @AliAbdaal with any feedback, thoughts from the lessons you've learnt from the episodes and we can thank you personally for tuning in 🙏Want to start your own podcast? We use Transistor! https://go.aliabdaal.com/transistorCheck out the episode on the Deep Dive YouTube Channel.See privacy policy at https://transistor.fm/privacy

Ryan talks to Morning Brew founder Alex Lieberman about his journey with Stoicism, the false belief that money can change your level of happiness, the higher standard that leaders should hold themselves to, the power of restraining opinion, and more. Alex Lieberman is the co-founder and Executive Chairman of Morning Brew. Alex started Morning Brew as a college student in 2015 and has grown it to over 3 million subscribers. Alex is also the host of the podcast Founder’s Journal, which offers a backstage pass into building Morning Brew.Sign up for Daily Stoic Life to get a members-only gift set, access to all of the Daily Stoic Courses, bonus weekend meditations, and more at dailystoiclife.comGiveWell is the best site for figuring out how and where to donate your money to have the greatest impact. Go to Givewell.org to read more about their research or donate to any of their recommended charities. Enter Daily Stoic at checkout so they know we sent you.Eight Sleep is the most advanced solution on the market for thermoregulation. It pairs dynamic cooling and heating with biometric tracking. Go to eightsleep.com/dailystoic to check out the Pod Pro Cover and save $150 at checkout.LinkedIn Jobs helps you find the candidates you want to talk to, faster. Every week, nearly 40 million job seekers visit LinkedIn? Post your job for free at LinkedIn.com/STOIC. Terms and conditions apply.Stamps.com makes it easy to mail and ship right from your computer. Use our promo code STOIC to get a special offer that includes a 4-week trial PLUS free postage and a digital scale. Go to Stamps.com, click on the microphone at the TOP of the homepage and type in STOIC.Sign up for the Daily Stoic email: https://DailyStoic.com/dailyemailCheck out the Daily Stoic Store for Stoic inspired products, signed books, and more.Follow us: Instagram, Twitter, YouTube, TikTok, FacebookFollow Alex Lieberman: Twitter, Instagram, HomepageSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alex Lieberman, Co-founder & Executive Chairman of Morning Brew, discusses hottest trends for entrepreneurs in 2024, monetizing newsletters, innovating existing businesses, Weight Watchers' power of community, creating challenges with shared goals, splat points and peer groups, relationship fitness, and combining G2 with kit.co for software stacks and reviews.

Episode 32 Founder’s Journal: Alex Lieberman (@businessbarista) shares his experience and tips on how to acquire your first group of customers, whether that be 100 or 1000. First, he talks about the early stages of Morning Brew, going from classroom to classroom to sign people up for the newsletter. This approach is known as the hub & spoke model which he plans on using for The Plunge. Then, he’ll talk about Lenny Rachitsky’s essay that dives into 7 successful ways to obtain early customers. Links: http://paulgraham.com/ds.html https://www.lennysnewsletter.com/p/how-the-biggest-consumer-apps-got https://viral-loops.com/blog/robinhood-referral-got-1-million-users/ #TheCrazyOnes #Startups #EntrepreneurListen to The Crazy Ones here: https://link.chtbl.com/OV4W93_WWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today:  https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji) Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 50: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are in-studio for the first time ever! They riff on the hottest topic in business today: generative AI. They imagine how it could be integrated into different businesses and how it could be as common as electricity or the internet. Then, Jesse shares his process of how he started his latest venture of a school for growth marketing. Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.comLinks:Using AI for a Keto dietTimestamps: (01:48): Intro(04:54): Thoughts on AI and is it truly novel(11:24): Potential AI solutions in business(20:23): How to monetize AI integrations(26:55): Could AI help Alex and Jesse’s existing businesses?(35:32): How Jesse validated his new venture(46:27): Startup AMA#TheCrazyOnes #Startups #EntrepreneurListen to The Crazy Ones here: https://link.chtbl.com/OV4W93_WWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji)Learn more about Shopify here: shopify.com/crazyones Learn more about Validated here: http://bit.ly/ValidatedPodcast Learn more about Think! here: https://strongerthanyouthink.info/thecrazyones Learn more about Mercury here: https://mercury.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex Lieberman is the co-founder and chairman of Morning Brew. Morning Brew is a media company bringing informative and digestible business news to your inbox every morning. They educate nearly 3,000,000 daily readers on the latest news from Wall Street to Silicon Valley.Alex also hosts The Founder’s Journal Podcast where he gives listeners a “backstage pass” into building Morning Brew, and in turn, helps them build a better business or career.Morning Brew is considered to be the largest email newsletter on the web. Business Insider recently acquired a major stake in Morning Brew at a rumored valuation of over 75 million dollars. In this episode, you’ll learn:The foundations for building a great media brandWhat methods and metrics work best for rapid subscriber growthHow to optimize a referral program to gain explosive growthHow to be the leader your employees need as you scaleLinks & ResourcesBusiness InsiderKara Goldin’s LinkedIn pageHint WaterPat FlynnPat Flynn: Why I Switched from AWeber to Infusionsoft to ConvertKitKickoffLabsViral LoopsRobinhoodTim FerrissHarry’s RazorsLenny RachitskyPacky McCormickGuest’s LinksAlex’s LinkedIn pageMorning BrewFounder’s Journal podcastMorning Brew Accelerator (MB/A)Alex’s Twitter: @businessbaristaEpisode TranscriptAlex: [00:00:00]That’s the beautiful thing about just business in general, this diversity of what brings people joy. People who love building process and planning who have a foundation and building on top of that foundation. You have people who have zero foundation. They want to prove to the world and prove to themselves that the crazy thing that’s been in their head that they think is valuable, there’s no proof of yet, that the actually people will love it.Nathan: [00:00:30]In today’s episode, I talked to Alex Lieberman, who is the co-founder, and now chairman—formerly CEO—and now chairman of Morning Brew. They grew the newsletter to over 3 million subscribers, which is insane. Making it the largest email newsletter on the web. So if we’re talking about newsletters on this podcast who better to talk to than Alex.We get into why he transitioned from CEO to chairman. We talk about the exit: they sold a majority of the company to Business Insider rumored at over a $75 million valuation, which is really, really impressive. One of the things we talk about the channels that drove growth, their affiliate program, the referral program that so many people talk about and reference, what works, what doesn’t.We get his take on sponsorships versus paid content, details on the type of ads that they used in their paid acquisition when they were growing Morning Brew, so much.Anyway, there’s a lot of good stuff. I’ll get out of the way. Let’s dive in.Alex, thanks for joining me.Alex: [00:01:32]Thanks so much for having me, pumped to do this.Nathan: [00:01:34]All right. So I want to start with, your role has shifted. You just moved from CEO of Morning Brew to chairman. And tell me a little bit about that.What, what instigated it. What made it time for that move? I know a lot of people who have run companies for years consider a move like that.Alex: [00:01:52]There’s many months in the making. and I think in a lot of ways, the last year has kind of been like a unspoken transition, based on just the things that I was spending my time on and the things my co-founder Austin was spending his time on. You know, I think the, the way that I think about it is I loved—I’ve loved every part of Morning Brew, but like the things that have really given me energy is when I am building things from scratch, I love building things from scratch.And that’s what I was able to do in, in the early days of the Brew, you know, our original newsletter, our B2B newsletters, our podcasts, like really creating the foundation for something that could obviously become a large media brand. As we’ve scaled, obviously like, you know, you’ve, I’m sure experienced this in your role, the roles of a CEO change 50 different times.And so the way, you know, the way I think about it is the first role that I had at Morning Brew was every role Austin. And I had every role. I always tended to lean more towards sales, marketing, and content, like more the creative and people facing side of the business. Austin always, spend more time on growth product, and like the finance, the finances of the business.And so I wore many different hats and I loved doing those things. And then as we started to grow, as we got the flywheel going of creating great newsletter content, attracting audience and monetizing our audience through advertising. My role shifted. And I went from a hundred percent doing to what I would say is like 50% doing, and 50% managing.And I really enjoyed managing, like I loved, I loved coaching people, supporting people, but what I also learned pretty early on in Morning Brew is that managing there, there were aspects of managing that I loved, and there are many aspects of managing that I didn’t love. The way I think about managing is I think there’s two aspects to managing there’s call it like leadership and there’s operational management, operational management, really being about.Like goal setting, metric checking, and making sure that you’re holding someone accountable to continuing to do the job they’re supposed to do really important job for a manager. Then on the flip side, I would say the leadership side of managing is kind of the empathetic management part, which is how do you support someone in their career growth?How do you talk to someone about the things that are impacting them in their job performance, whether it’s things within their career or things in their personal life that are coming into their career, because that inevitably obviously happens as well. And what I realized is I really loved the second thing.I didn’t necessarily really loved the first thing. The reason I bring that up is because as we’ve scaled as Morning Brew, let’s say got to 50 people and. And at 50 people, we really, that was the point in time when we had to go from bein...

In this chat, Alex Lieberman, co-founder of Morning Brew, shares his expertise on influencer marketing and brand revitalization. He dives into how outdated intellectual property can breathe new life into shuttered businesses. The discussion includes innovative strategies for creating tailored content and the rise of 'drop marketing' to engage modern consumers. Lieberman also addresses the challenges of monetizing creator-led brands in a saturated market, offering fresh insights on brand resurrection through nostalgia.

In this conversation, Alex Lieberman, co-founder of Morning Brew, dives into the hiccups of B2B marketing and shares insights on why it's still lagging behind B2C strategies. He discusses the shifting landscape with modern techniques like influencer marketing and the importance of community building. Alex reflects on the personal challenges entrepreneurs face during transitions, including finding purpose post-exit and tackling imposter syndrome. Adding a playful twist, he even touches on casual fashion faux pas and some intriguing conspiracy theories!

Episode 04: Alex Lieberman (@businessbarista) is disgusted at the phrase “standard operating procedure”. Yet, for lack of a better phrase, SOP is crucial for documenting the necessary steps to completing a process or running a business. Let’s be real, creating SOPs can be tedious. Luckily, Alex has some tips and templates that can help you get started. Links: A Step-By-Step Guide to Making Sops  230523 SOP Template Twitter List Curation SOP - Founders Journal   Timestamps:(00:57): Don’t be the sole expert of your business(04:05): A playbook for winning plays(07:50): ResourcesSend us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices