In this enlightening discussion, Mo Gawdat explains how to balance expectations for greater happiness. Grace Beverley shares secrets to thriving side hustles while maintaining self-care. Tiago Forte introduces the 'second brain' concept to boost productivity. Richard Wiseman reveals strategies to enhance luck, emphasizing mindset and social connections. Lastly, Alex Lieberman discusses the art of storytelling in business, highlighting its impact on successful selling. Together, these insights create a roadmap for a fulfilling and productive life.

Alex Lieberman, co-founder of Morning Brew, shares his inspiring journey from a college newsletter to selling the company for $75 million at just 28. He discusses the importance of storytelling in sales and how authentic communication drives success. Lieberman also explores navigating career transitions, emphasizing passion over stability. He reflects on the emotional aftermath of financial success and the quest for purpose beyond wealth, reminding us to embrace our true selves amid life's challenges.

In this engaging discussion, Alex Lieberman, Co-founder and Executive Chairman of Morning Brew, shares his journey with Stoicism and how it shaped his leadership philosophy. He tackles the myth that money equals happiness, presenting Stoic principles as tools for emotional resilience. Lieberman reflects on the impact of newsletters on personal growth, the importance of curating meaningful online interactions, and navigating uncertainty, especially during crises. His insights illuminate how embracing Stoic values can lead to personal and professional fulfillment.

Alex Lieberman, Co-founder & Executive Chairman of Morning Brew, shares insights on entrepreneurship and monetization. He discusses leveraging brand equity with iconic names like Sports Illustrated, and modernizing weight management with community-driven approaches. The conversation also highlights the importance of content curation in today's digital landscape and introduces innovative ideas for email newsletters. Lieberman emphasizes the growing trend of in-person peer groups to combat loneliness and foster entrepreneurial growth.

Alex Lieberman, co-founder of Morning Brew and StoryArb, dives into the intriguing world of leveraging old brands for new opportunities. He discusses why nostalgic marketing is trending and how reviving established products can captivate modern audiences. Lieberman also explores the evolving landscape of influencer marketing, emphasizing the need for creators to develop sustainable businesses. Additionally, he introduces innovative 'drop marketing' strategies that keep audiences engaged while highlighting the importance of tailored, authentic content.

In this conversation, Alex Lieberman, co-founder of Morning Brew, dives into the hiccups of B2B marketing and shares insights on why it's still lagging behind B2C strategies. He discusses the shifting landscape with modern techniques like influencer marketing and the importance of community building. Alex reflects on the personal challenges entrepreneurs face during transitions, including finding purpose post-exit and tackling imposter syndrome. Adding a playful twist, he even touches on casual fashion faux pas and some intriguing conspiracy theories!

In this enlightening conversation, Alex Lieberman, co-founder of Morning Brew and host of the podcast "Imposters," dives into his journey of overcoming imposter syndrome. He and Jay Shetty discuss the clash between self-awareness and low self-esteem while emphasizing the importance of building authentic connections. They explore the joy of embracing the process and celebrating small wins, alongside the significance of aligning personal values with professional endeavors. Together, they highlight the transformative power of continuous learning and stepping outside one's comfort zone.

Episode 32 Founder’s Journal: Alex Lieberman (@businessbarista) shares his experience and tips on how to acquire your first group of customers, whether that be 100 or 1000. First, he talks about the early stages of Morning Brew, going from classroom to classroom to sign people up for the newsletter. This approach is known as the hub & spoke model which he plans on using for The Plunge. Then, he’ll talk about Lenny Rachitsky’s essay that dives into 7 successful ways to obtain early customers. Links: http://paulgraham.com/ds.html https://www.lennysnewsletter.com/p/how-the-biggest-consumer-apps-got https://viral-loops.com/blog/robinhood-referral-got-1-million-users/ #TheCrazyOnes #Startups #EntrepreneurListen to The Crazy Ones here: https://link.chtbl.com/OV4W93_WWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today:  https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji) Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 50: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are in-studio for the first time ever! They riff on the hottest topic in business today: generative AI. They imagine how it could be integrated into different businesses and how it could be as common as electricity or the internet. Then, Jesse shares his process of how he started his latest venture of a school for growth marketing. Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.comLinks:Using AI for a Keto dietTimestamps: (01:48): Intro(04:54): Thoughts on AI and is it truly novel(11:24): Potential AI solutions in business(20:23): How to monetize AI integrations(26:55): Could AI help Alex and Jesse’s existing businesses?(35:32): How Jesse validated his new venture(46:27): Startup AMA#TheCrazyOnes #Startups #EntrepreneurListen to The Crazy Ones here: https://link.chtbl.com/OV4W93_WWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji)Learn more about Shopify here: shopify.com/crazyones Learn more about Validated here: http://bit.ly/ValidatedPodcast Learn more about Think! here: https://strongerthanyouthink.info/thecrazyones Learn more about Mercury here: https://mercury.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex Lieberman is the co-founder and chairman of Morning Brew. Morning Brew is a media company bringing informative and digestible business news to your inbox every morning. They educate nearly 3,000,000 daily readers on the latest news from Wall Street to Silicon Valley.Alex also hosts The Founder’s Journal Podcast where he gives listeners a “backstage pass” into building Morning Brew, and in turn, helps them build a better business or career.Morning Brew is considered to be the largest email newsletter on the web. Business Insider recently acquired a major stake in Morning Brew at a rumored valuation of over 75 million dollars. In this episode, you’ll learn:The foundations for building a great media brandWhat methods and metrics work best for rapid subscriber growthHow to optimize a referral program to gain explosive growthHow to be the leader your employees need as you scaleLinks & ResourcesBusiness InsiderKara Goldin’s LinkedIn pageHint WaterPat FlynnPat Flynn: Why I Switched from AWeber to Infusionsoft to ConvertKitKickoffLabsViral LoopsRobinhoodTim FerrissHarry’s RazorsLenny RachitskyPacky McCormickGuest’s LinksAlex’s LinkedIn pageMorning BrewFounder’s Journal podcastMorning Brew Accelerator (MB/A)Alex’s Twitter: @businessbaristaEpisode TranscriptAlex: [00:00:00]That’s the beautiful thing about just business in general, this diversity of what brings people joy. People who love building process and planning who have a foundation and building on top of that foundation. You have people who have zero foundation. They want to prove to the world and prove to themselves that the crazy thing that’s been in their head that they think is valuable, there’s no proof of yet, that the actually people will love it.Nathan: [00:00:30]In today’s episode, I talked to Alex Lieberman, who is the co-founder, and now chairman—formerly CEO—and now chairman of Morning Brew. They grew the newsletter to over 3 million subscribers, which is insane. Making it the largest email newsletter on the web. So if we’re talking about newsletters on this podcast who better to talk to than Alex.We get into why he transitioned from CEO to chairman. We talk about the exit: they sold a majority of the company to Business Insider rumored at over a $75 million valuation, which is really, really impressive. One of the things we talk about the channels that drove growth, their affiliate program, the referral program that so many people talk about and reference, what works, what doesn’t.We get his take on sponsorships versus paid content, details on the type of ads that they used in their paid acquisition when they were growing Morning Brew, so much.Anyway, there’s a lot of good stuff. I’ll get out of the way. Let’s dive in.Alex, thanks for joining me.Alex: [00:01:32]Thanks so much for having me, pumped to do this.Nathan: [00:01:34]All right. So I want to start with, your role has shifted. You just moved from CEO of Morning Brew to chairman. And tell me a little bit about that.What, what instigated it. What made it time for that move? I know a lot of people who have run companies for years consider a move like that.Alex: [00:01:52]There’s many months in the making. and I think in a lot of ways, the last year has kind of been like a unspoken transition, based on just the things that I was spending my time on and the things my co-founder Austin was spending his time on. You know, I think the, the way that I think about it is I loved—I’ve loved every part of Morning Brew, but like the things that have really given me energy is when I am building things from scratch, I love building things from scratch.And that’s what I was able to do in, in the early days of the Brew, you know, our original newsletter, our B2B newsletters, our podcasts, like really creating the foundation for something that could obviously become a large media brand. As we’ve scaled, obviously like, you know, you’ve, I’m sure experienced this in your role, the roles of a CEO change 50 different times.And so the way, you know, the way I think about it is the first role that I had at Morning Brew was every role Austin. And I had every role. I always tended to lean more towards sales, marketing, and content, like more the creative and people facing side of the business. Austin always, spend more time on growth product, and like the finance, the finances of the business.And so I wore many different hats and I loved doing those things. And then as we started to grow, as we got the flywheel going of creating great newsletter content, attracting audience and monetizing our audience through advertising. My role shifted. And I went from a hundred percent doing to what I would say is like 50% doing, and 50% managing.And I really enjoyed managing, like I loved, I loved coaching people, supporting people, but what I also learned pretty early on in Morning Brew is that managing there, there were aspects of managing that I loved, and there are many aspects of managing that I didn’t love. The way I think about managing is I think there’s two aspects to managing there’s call it like leadership and there’s operational management, operational management, really being about.Like goal setting, metric checking, and making sure that you’re holding someone accountable to continuing to do the job they’re supposed to do really important job for a manager. Then on the flip side, I would say the leadership side of managing is kind of the empathetic management part, which is how do you support someone in their career growth?How do you talk to someone about the things that are impacting them in their job performance, whether it’s things within their career or things in their personal life that are coming into their career, because that inevitably obviously happens as well. And what I realized is I really loved the second thing.I didn’t necessarily really loved the first thing. The reason I bring that up is because as we’ve scaled as Morning Brew, let’s say got to 50 people and. And at 50 people, we really, that was the point in time when we had to go from bein...