My First Million
The Step-by-Step Playbook We Used to Build a $100M+ Newsletter Business
Apr 4, 2025
Alex Lieberman and Austin Rief, co-founders of Morning Brew, share their journey in building a $100M+ newsletter business. They discuss strategies for growing from 0 to 100K subscribers, emphasizing the importance of quality content and strategic hires. The duo reveals insights on navigating financial challenges, aggressive ad spending, and maintaining core values during growth. They also explore the complexities of acquisitions in the newsletter landscape, highlighting unique market opportunities and the significance of collaboration in a competitive environment.
01:14:28
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Quick takeaways
- Successful newsletters require high-quality content and storytelling to retain subscribers and enhance monetization strategies.
- Focusing on specific niches allows businesses to secure better advertising rates and develop deeper audience connections.
Deep dives
Opportunities in Media Entrepreneurship
There is significant potential for those looking to build billion-dollar companies in the media space, particularly in innovative newsletters. The conversation highlights how the hosts acknowledge their own journeys, detailing the successful revenue sums they generated from their respective companies and how they navigated the newsletter market. By leveraging unique content strategies and creating engaging subscriber experiences, they carved out niches that resonated with audiences. This emphasis on content illustrates a fundamental element for prospective entrepreneurs: building a brand that competes effectively in the saturated media environment.
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