Ep. 253

Can old IP give shut-down businesses a new lease on life? Kipp and Kieran explore how reviving dormant brands might just be the next big trend in marketing.

They are joined by Morning Brew’s co-founder Alex Lieberman to delve into the concept of leveraging old intellectual property to reignite business success. This episode will have you learning more on the potential of marketplaces for brands like SAP Seltzer in Vermont, how to create personalized and tactical content for business leaders, and the intricacies of "drop marketing" to captivate modern audiences.

Mentions

• Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
• SAP Seltzer: https://sapvt.com/
• Beehiiv: https://www.beehiiv.com/
• Story ARb: https://www.storyarb.com/Rb
• Epic Gardening: https://www.youtube.com/@EpicGardening
• Backyard Baseball: https://en.wikipedia.org/wiki/Backyard_Baseball(Wikipedia page)

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Time Stamps:

00:00 Marketers are different, Reforge could do better.

04:35 Alex stands out for being clear, relatable.

09:23 Leveraging creativity, story telling, persuasion, self-improvement.

10:14 Seeking entrepreneurship while balancing family and success.

14:20 Modern-day entertainment business, distribution dynamics, influencer challenges.

17:39 Inefficiency in influencer marketing, especially on Instagram.

21:09 Creators are key to long-term business success.

23:37 Subscription economy enables automation, focus on growth.

28:50 Help Kip improve online presence, marketing strategy.

32:10 Fast thinker utilizing trends and executing strategy.

34:18 Tyler started for Beehive's lack of features.

36:49 Companies should have employees and customers advocate.

41:07 Creating social content may be challenging for executives.

44:11 Importance of finding the right voice online.

48:32 Focusing on value for target audience is key.

51:14 Create Shark Tank-style digital pitch for new generation.

53:43 Great conversation with Alex, relevant topics covered.