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Marketing Against The Grain
Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends
Aug 20, 2024
Alex Lieberman, co-founder of Morning Brew and StoryArb, dives into the intriguing world of leveraging old brands for new opportunities. He discusses why nostalgic marketing is trending and how reviving established products can captivate modern audiences. Lieberman also explores the evolving landscape of influencer marketing, emphasizing the need for creators to develop sustainable businesses. Additionally, he introduces innovative 'drop marketing' strategies that keep audiences engaged while highlighting the importance of tailored, authentic content.
45:19
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Quick takeaways
- Alex Lieberman's introspection revealed his passion for creativity and storytelling, guiding his pivot towards becoming a prominent thought leader in marketing.
- The podcast emphasizes the growing importance of personal brands and influencer authenticity as crucial elements for successful marketing in today's fragmented landscape.
Deep dives
Finding Your Zone of Genius
After stepping down as CEO of Morning Brew, Alex Lieberman experienced a period of uncertainty, which led him to undertake a self-reflective exercise known as the Good Stuff Exercise. By identifying eight specific moments where he felt particularly skilled and engaged, he discovered that his zone of genius revolved around leveraging creativity and storytelling to persuade others. This introspection helped him pivot his career focus toward becoming a creator and thought leader in the marketing space. Lieberman aims to enhance his skills in this area while balancing his personal life goals, including starting a family.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode