Marketing Against The Grain

In this engaging discussion, PJ Accetturo, founder of Genre.ai and an innovative AI video director, shares insights on creating viral ads like the David Beckham AI campaign. He reveals how AI can outpace traditional production timelines, enabling brands to produce timely and culturally relevant content. PJ also dives into the tools powering this new era of advertising and predicts a future where smaller teams and voice reskinning reshape creative roles. His practical tips on workflow and cost efficiency offer a glimpse into the evolving landscape of marketing.

Explore the groundbreaking potential of Claude Cowork, an AI tool that promises to revolutionize productivity for non-technical users. Kipp Bodnar highlights how it allows for quick automation of tasks, from crafting strategy docs to organizing files locally. Real user examples showcase significant efficiency gains, with capabilities rivaling a COO. With its innovative features and accessibility, Claude Cowork may just be the pivotal moment for business AI we’ve all been waiting for.

The hosts dive into the rising backlash against AI-generated content and its implications for marketers. They discuss the importance of authenticity and how brands like Equinox are turning AI slop into standout campaigns. There's a focus on why consumers are fatigued with generic AI content, and the significance of using better prompts to enhance creativity. Practical advice encourages marketers to embrace human expertise while leveraging AI as a tool, emphasizing the need to learn and refine craft in a world inundated by automation.

Discover how to create stunning AI videos in just hours instead of weeks. Learn about a four-step framework that leverages tools like Veo 3.1 and Nano Banana Pro. Hear about challenges like dialogue limits and audio clarity, and how reference images ensure a polished final product. Kieran and Kipp discuss the importance of storyboarding and iteration, emphasizing that creativity and audience understanding are crucial. Plus, get excited about upcoming AI sketches and innovative ideas!

Explore the five AI tools every savvy marketer will need by 2026! Discover how Gemini 3 revolutionizes content remixing and competitive analysis. Dive into the image and video innovations with Nano Banana Pro and Veo 3.1, enhancing creative workflows. Kipp and Kieran discuss the rise of agentic workflows, helping teams scale research and competitor tracking. Plus, learn about vibe coding and how it empowers marketers to build custom tools. Stay ahead of the curve with insights that can transform your marketing strategy!

In this engaging discussion, Tina Huang, a data scientist, creator, and entrepreneur, shares her passion for building AI agentic workflows. She reveals how deep domain expertise is vital for creating effective AI solutions. Tina dives into the automation of customer retention through tools like ChatGPT and n8n, emphasizing the importance of personalizing workflows. She also addresses common roadblocks in organizations and shares strategies for securing stakeholder buy-in, showcasing the transformative power of AI in enhancing customer relationships.

Discover the rapid creation of an AI-driven app that transforms YouTube videos into viral content in mere minutes. Learn about crafting educational hooks and spicy takes to engage your audience. Dive into the importance of prompts and domain expertise for producing impactful results. Kieran demonstrates how to extract categorized talking points from video transcripts, showcasing a practical workflow that can enhance team creativity. Plus, insights on the evolving role of AI in measuring engagement metrics will keep you ahead in the marketing game.

Discover how AI can revolutionize data analysis and presentation, saving you hours each week. Learn to create interactive dashboards from messy data without spreadsheet skills. Dive into keyword clustering and actionable insights that lead to data-driven decisions. See how auto-generating executive decks simplifies reporting, allowing for a focus on strategy over tedious tasks. Plus, explore global benchmarking that guides actionable plans—turning numbers into narratives!

Join Ethan Smith, CEO of Graphite and SEO/AEO expert, as he dives into the thriving state of SEO, challenging the myth that it's dead. He reveals actionable tactics for ranking #1 on Google and navigating the rise of answer engine optimization. Discover the importance of treating SEO and AEO as a unified strategy, and learn when startups should invest in search. Ethan also outlines effective onsite and offsite tactics, highlighting the need for collaboration across teams. Tune in for insights that could elevate your marketing game!

Logan Kilpatrick, Product Manager at Google AI Studio, shares insights into the transformative power of Gemini 3 for marketers. He reveals how this AI can create interactive landing pages in under 10 minutes and discusses vibe coding for viral apps. Logan dives into the rapid prototyping capabilities of Nano Banana Pro, showing how to visualize campaign data and enhance creative workflows. Expect to learn about intuitive prompts, visual editing tools, and the future of customizing marketing templates with AI.