Marketing Against The Grain

Discover how to build a full marketing campaign in just 10 minutes using AI. Learn about the advantages of Claude's desktop features, including competitor analysis through screenshots and persona-driven insights. Kipp shares his experience with generating ready-to-use HTML emails in HubSpot. Explore the Loop Marketing framework for compelling storytelling and understand how to integrate insights into effective campaigns. Plus, find out how Claude evolves your data-utilization strategy for better results!

Kyle Poyar, a go-to-market and growth expert from Growth Unhinged, shares his insights on how AI, particularly ChatGPT, is revolutionizing marketing. He discusses using AI for persona research, creating unique product narratives, and optimizing growth experiments. Kyle also highlights a method called 'deep research mode' for generating thorough, research-driven content. The conversation dives into the potential of AI to analyze customer behavior and improve decision-making, making ChatGPT an essential tool for modern marketers.

OpenAI's new ChatGPT Atlas is discussed as a potential game-changer in web browsing. The hosts explore its capabilities, such as agent mode and memory integration, enhancing personalized user experiences. They demonstrate Atlas's ability to autonomously conduct research tasks, like navigating Zillow listings. There's a lively debate about when an agentic browser is preferable over manual browsing. While not a direct Chrome competitor yet, Atlas shows promise for specific automated tasks that could revolutionize browsing efficiency.

Explore the innovative Claude Skills feature that allows you to turn AI into an expert with tailored prompts. Discover how to create and upload custom skills to elevate your workflow, from generating engaging content hooks to problem-solving for specific platforms. Learn practical tips for optimizing your skills, ensuring they work effectively for your needs. Plus, grab some free prompts to get started! This is the future of AI expertise at your fingertips.

Discover how to reverse engineer successful marketing strategies using AI! Learn about the Perplexity Comet browser and how to analyze competitors' ad tactics in minutes. Dive into actionable insights from real campaigns, like Grooms' personalized Instagram ads. Kipp reveals the tools behind effective marketing tech stacks and shows how to extract valuable data from any brand's online presence. This method is a must for marketers wanting to understand the secrets of top brands and excel in their strategies!

Greg Isenberg, a serial entrepreneur and founder of Ideabrowser, shares insights on building $1M businesses with AI. He discusses the importance of niche trends and introduces tools for spotting high-potential ideas. Greg emphasizes the need for fast market validation through lean tactics like landing pages and customer interviews. He explores the potential of ChatGPT-native apps and showcases strategies for creating engaging AI-driven content. Listeners will learn how to leverage AI for audience building and the future of multimodal marketing.

Join Nate Herk, Co-founder and CGO at TrueHorizon AI, as he dives into the fascinating world of AI automation. He reveals how a simple image can be transformed into a stunning 30-second commercial using advanced tools like n8n and VO3. Learn about the seamlessly integrated workflows that take images from upload to finished ad in no time. Nate emphasizes the importance of prompting for quality outputs and shares his top strategies for automating business processes, making it easier for anyone to boost productivity and achieve impressive ROI.

Rory Flynn, an AI creative specialist and founder of AI-driven systems, shares insights on leveraging AI to revolutionize marketing. He discusses creating high-quality imagery and video with tools like Weavy, emphasizing how prompt formulas can turn one brief into hundreds of assets. Rory explains breaking photos into core elements and using modular prompting to replicate photo shoots. He advocates democratizing skills by sharing prompts, enabling teams to become self-sufficient, and highlights the potential of AI for fast, cost-effective product photography.

The discussion kicks off with the revolutionary launch of Sora 2, an AI video model that could challenge TikTok's dominance. It features sophisticated cloning for seamless digital personas and a cameo mechanic for monetizing likenesses. With the rise of AI-generated content, concerns about ownership, creative value, and potential clutter on social feeds are raised. The hosts debate the implications of zero marginal costs for creativity and the necessity for marketers to evolve into prompt engineers in this rapidly changing landscape.

Neil Patel, a digital marketing entrepreneur and co-founder of NP Digital, discusses revolutionary marketing tactics for the AI era. He explains how AEO (Answer Engine Optimization) can dramatically boost conversion rates compared to traditional SEO. Neil shares insights on why blogs remain vital for AI platforms, emphasizes the importance of crafting content for both humans and AI, and addresses the shifts in touchpoints along sales cycles. He also advocates for using comparison content and free tools as scalable strategies to engage customers effectively.