Marketing Against The Grain

Discover how AI can revolutionize data analysis and presentation, saving you hours each week. Learn to create interactive dashboards from messy data without spreadsheet skills. Dive into keyword clustering and actionable insights that lead to data-driven decisions. See how auto-generating executive decks simplifies reporting, allowing for a focus on strategy over tedious tasks. Plus, explore global benchmarking that guides actionable plans—turning numbers into narratives!

Join Ethan Smith, CEO of Graphite and SEO/AEO expert, as he dives into the thriving state of SEO, challenging the myth that it's dead. He reveals actionable tactics for ranking #1 on Google and navigating the rise of answer engine optimization. Discover the importance of treating SEO and AEO as a unified strategy, and learn when startups should invest in search. Ethan also outlines effective onsite and offsite tactics, highlighting the need for collaboration across teams. Tune in for insights that could elevate your marketing game!

Logan Kilpatrick, Product Manager at Google AI Studio, shares insights into the transformative power of Gemini 3 for marketers. He reveals how this AI can create interactive landing pages in under 10 minutes and discusses vibe coding for viral apps. Logan dives into the rapid prototyping capabilities of Nano Banana Pro, showing how to visualize campaign data and enhance creative workflows. Expect to learn about intuitive prompts, visual editing tools, and the future of customizing marketing templates with AI.

Grant Lee, co-founder and CEO of Gamma, shares insights on scaling a $2B company with just 50 people, emphasizing the importance of innovative organizational design. Kristin Fracchia, Head of Marketing, discusses strategies for product growth and effective user onboarding. They delve into the significant role of AI in transforming workflows and enhancing productivity, highlighting tools for creative automation and the future of work. The conversation also explores bridging the gap between AI startups and traditional businesses, ensuring user-friendly experiences.

Discover how Opus 4.5 is revolutionizing marketing with mind-blowing AI capabilities. Learn to create interactive customer personas and dynamic dashboards that improve campaign analysis and budgeting. Kieran reveals how to remix content into various formats, from blog posts to infographics, all using innovative AI tools. Plus, explore real-world use cases that can enhance your marketing strategies today. This cutting-edge approach will change the way you think about AI in your business!

Discover Google's revolutionary Nano Banana Pro feature, which can drastically cut down work time by automating tasks. Kipp explores how this tech enhances content creation, allowing users to swiftly generate infographics and slide decks. You'll learn about building multimedia content tailored for marketing channels and personalizing knowledge sharing within teams. The potential use cases, along with some current limitations of these AI tools, are also discussed, promising exciting advancements for future marketing strategies.

Discover the groundbreaking features of Gemini 3 as Kipp and Kieran explore its multimodal reasoning capabilities. They debate whether it's superior to GPT-5 and what that means for marketers. The duo dives into composable UIs, highlighting how they could revolutionize search experiences. Enjoy demos of Gemini generating marketing plans and analyzing videos for immersive insights. Gain practical tips on leveraging AI-generated content, all while brainstorming innovative micro-app ideas for the future of digital marketing!

The discussion highlights the shift in marketing from volume to value due to AI's impact. With over 74% of new web pages featuring AI content, trust is increasingly placed in individuals rather than brands. Search behaviors are changing to prioritize AI-driven answers, while personalized advertising is becoming more granular and efficient. There's also a focus on the transformative potential of AI in email engagement and the need for better data. The hosts consider future marketing strategies, emphasizing collaboration with creators and embracing AI-driven personalization.

Join Erica Wenger, Founder and General Partner at Park Rangers Capital, as she uncovers the secrets to startup success in a fiercely competitive landscape. Discover why distribution is now the key differentiator and how building in public can drive community engagement. Erica shares her insights on underrated AI tools and emphasizes the importance of aligning founder passion with market needs. Plus, learn about the traits of 'elephant' companies that prioritize community and purpose over traditional growth narratives.

Explore how to build a newsletter app quickly using Google's AI Code Assistant without writing any code! Dive into the integration of powerful AI tools that enhance app capabilities with images, voice, and video. Discover innovative strategies to replace outdated lead generation tactics with interactive apps. Learn to leverage multiple AI assistants for precise prompts and efficient workflows, turning your ideas into actionable tools. Plus, find out how to automatically generate content for effective email sign-ups!