
Marketing Against The Grain
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Latest episodes

10 snips
May 6, 2025 • 21min
Your Boss Will LOVE This Pitch Deck Hack (FREE AI)
Discover how to create eye-catching pitch decks in under 30 minutes using AI tools. Learn why many slide generators fall short and how to leverage Genspark and ChatGPT for a polished brand look. Explore pro tips on transforming AI outlines into compelling presentations without getting lost in design details. Uncover the future of pitch deck creation with a focus on improving quality and structure. Say goodbye to hours in PowerPoint and embrace streamlined, effective presentations!

104 snips
May 1, 2025 • 24min
I Built a Personal Marketing Coach With One Prompt
Discover how to create a custom AI-powered marketing grader in just minutes. The discussion dives into using AI to analyze and enhance marketing strategies, emphasizing timeless copywriting techniques and effective product positioning. Learn how to craft unique prompts to elevate your campaigns—be they product launches or landing pages. With practical insights, this conversation equips you with the tools needed to transform flat marketing tactics into compelling strategies.

61 snips
Apr 29, 2025 • 27min
This ONE Prompt Will Make You Top 1% at Marketing
Discover how to build an advanced AI prompt library for marketing, inspired by elite strategists and historical figures. Dive into brand marketing's role in growth and recognition with practical examples, and explore innovative strategies derived from thought leaders like Einstein and Musk. Learn to utilize historical principles, like those of Alexander the Great, to shape modern marketing tactics. This insight-rich discussion offers actionable tools to elevate your marketing game, no matter your level.

67 snips
Apr 24, 2025 • 28min
Using ChatGPT o3 to Plan our 2025 Marketing Campaign
Discover how OpenAI's new o3 model is poised to revolutionize marketing with AI-generated creative. Learn about innovative techniques to rapidly produce campaign assets and engage audiences with interactive ads. Explore AI's memory feature, enhancing storytelling and brand consistency in marketing. The discussion highlights the transformative potential of AI in B2B strategies, making personalized content creation more efficient. Unearth the future of marketing campaigns and the power of tools like Sora to unlock new possibilities!

115 snips
Apr 22, 2025 • 23min
ChatGPT o3 Deep Dive: 3 Wild New Use Cases
Discover the groundbreaking capabilities of OpenAI's o3 model! Dive into how it can refine leadership skills and elevate marketing strategies. Kipp shares practical examples of o3's effectiveness in generating content and enhancing creative projects. Learn to leverage this AI tool as your ultimate thought partner. It's a game-changer for marketers seeking next-level insights and innovative solutions.

72 snips
Apr 17, 2025 • 31min
Use This AI Trick To Get 10x Better Results Every Time
Discover how to transform from novice to expert in AI prompt engineering in just 30 minutes! Learn the art of crafting effective prompts for better AI performance and explore strategies for marketing efficiency. Uncover techniques for creating customizable content templates and structured memos tailored for software sales. Delve into advanced research methods using AI to optimize reports and boost engagement across platforms like YouTube. Get ready to elevate your marketing game with innovative tactics and actionable insights!

241 snips
Apr 15, 2025 • 42min
The 4-Step Formula to Go Viral on LinkedIn (2025 Masterclass) | Hala Taha
Hala Taha, CEO & Founder of YAP Media and a LinkedIn influencer, shares her expertise on going viral on LinkedIn. She reveals a four-step content formula designed to break through the noise and maximize engagement. Hala discusses the intricacies of LinkedIn’s algorithm and the power of creating high-quality, engaging video content. Listeners learn about strategic posting practices and the importance of building genuine connections to enhance personal branding. With practical tips, Hala shows how to leverage video and AI tools for increased visibility.

77 snips
Apr 10, 2025 • 25min
We Built the World’s Best Landing Page in Under 1 Hour
Discover how to build top-notch landing pages in just an hour using AI tools like Gemini 2.5 Pro, ChatGPT, and Dali. The discussion covers clever strategies for creating engaging and mobile-friendly designs, emphasizing the importance of concise messaging and social proof. With humorous anecdotes, the hosts showcase the efficiency of AI-driven marketing while highlighting customer insights. Join them as they navigate the blend of technology and creativity for crafting high-converting landing pages suitable for today's fast-paced digital landscape.

56 snips
Apr 8, 2025 • 20min
This AI Marketing Strategy Would Cost You $25K - But It’s FREE
Why spend a fortune on marketing when AI can deliver value for free? Discover how Google Gemini 2.5 can transform your marketing strategies with its advanced capabilities. Learn to craft compelling campaigns and generate precise insights effortlessly. This conversation dives into using deep research for effective prompts and sleek marketing assets. Plus, find out how AI has already boosted conversions by 82% for others. Get ready to rethink your marketing toolkit!

188 snips
Apr 3, 2025 • 32min
GPT-4o Just Replaced Your Creative Team (For Free)
The podcast dives into the revolutionary capabilities of GPT-4's image generation, which is reshaping marketing strategies. Discover how AI can streamline the creative process, enabling faster content creation and design. The hosts discuss effective techniques for leveraging AI in crafting compelling brand messages and enhancing visual appeal. They also highlight exciting opportunities for entrepreneurs and the potential for AI to empower non-creatives in marketing. Ultimately, it's a transformative discussion on how AI might redefine traditional advertising practices.
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