Marketing Against The Grain This Video Proves AI Generated Images are Dying
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Jan 13, 2026 The hosts dive into the rising backlash against AI-generated content and its implications for marketers. They discuss the importance of authenticity and how brands like Equinox are turning AI slop into standout campaigns. There's a focus on why consumers are fatigued with generic AI content, and the significance of using better prompts to enhance creativity. Practical advice encourages marketers to embrace human expertise while leveraging AI as a tool, emphasizing the need to learn and refine craft in a world inundated by automation.
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AI Backlash Is Becoming Mainstream
- The episode predicts 2026 will bring a consumer backlash against low-effort AI-generated “slop.”
- Authentic, human-driven content will become a core marketing advantage.
Equinox Ad As Cultural Mirror
- Kipp and Kieran use Equinox's ad as an example that leans into AI slop to make a cultural statement.
- The ad intentionally shows AI-generated chaos then reveals the brand to critique the AI moment.
Everyday Users Are Tiring Of AI Feeds
- Kieran shares that non-technical friends find platforms clogged with AI clips and are abandoning them.
- This real-world reaction signals broader consumer fatigue with AI content.