Marketing Against The Grain 233M Views in 3 Days: The David Beckham AI Workflow
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Jan 20, 2026 
In this engaging discussion, PJ Accetturo, founder of Genre.ai and an innovative AI video director, shares insights on creating viral ads like the David Beckham AI campaign. He reveals how AI can outpace traditional production timelines, enabling brands to produce timely and culturally relevant content. PJ also dives into the tools powering this new era of advertising and predicts a future where smaller teams and voice reskinning reshape creative roles. His practical tips on workflow and cost efficiency offer a glimpse into the evolving landscape of marketing.
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Speed Enables Contextual Ads
- AI enables ultra-timely, context-specific ads that traditional shoots can't deliver.
- That speed creates storytelling opportunities tied to real-time events and culture.
Two-Day Kalshi Ad In Underwear
- PJ built the Kalshi NBA finals ad in two days, largely unscripted and rapid.
- The client gave permission to YOLO it, enabling a fast, cultural hit.
Organize A Five-Role AI Video Team
- Split AI video teams into five roles: writer, director, cinematographer(s), animator(s), and editor to scale production.
- Use a structured pre-production (storyboards, references) so multiple specialists can collaborate efficiently.