PJ Accetturo

In this engaging discussion, PJ Accetturo, founder of Genre.ai and an innovative AI video director, shares insights on creating viral ads like the David Beckham AI campaign. He reveals how AI can outpace traditional production timelines, enabling brands to produce timely and culturally relevant content. PJ also dives into the tools powering this new era of advertising and predicts a future where smaller teams and voice reskinning reshape creative roles. His practical tips on workflow and cost efficiency offer a glimpse into the evolving landscape of marketing.