Inside the David Beckham IM8 production

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Ep. 393

233 million views in just three days — can AI-generated ads really replace million-dollar productions?

Kipp, Kieran, and guest, PJ Accetturo, of Genre.ai, dive into the wild world of AI-powered commercial workflows and the viral David Beckham ad that’s turning heads across the industry. Learn more about AI-driven creative teams, the tools behind photorealistic video production, and the emerging future—where hyper-niche stories thrive and challenger brands outsmart the incumbents.

Mentions

• PJ Accetturo https://www.linkedin.com/in/pj-accetturo-b3b693129/

• Genre.ai https://www.genre.ai/

• Figma https://www.figma.com/

• Nano Banana Pro https://gemini.google/overview/image-generation/

• Freepik https://www.freepik.com/ai/image-generator

• Veo 3.1 https://gemini.google/overview/video-generation/

• Kling https://klingai.com/global/

• ElevenLabs https://elevenlabs.io/

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.