
Marketing Against The Grain
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Latest episodes

55 snips
May 20, 2025 • 8min
Using GPT-o3 to Replace My Creative Director (FREE PROMPT)
Can AI be the ultimate creative director? Discover how the O3 model generates stunning ad campaigns by transforming brand guidelines into creative briefs and digital ads. Learn about the magic of combining smart prompts with image generation for jaw-dropping results. The discussion dives into mastering AI prompt chains, revealing top tricks to use O3 as a high-skill marketing partner. What does this mean for the future of creativity? Tune in to explore the innovative overlap of technology and marketing!

57 snips
May 15, 2025 • 15min
Become a Google-Level Prompt Engineer in 20 Minutes
Discover how to craft powerful AI prompts to transform PDFs into useful marketing templates. Learn to create custom prompts tailored for specific business goals, like developing a 30-day launch plan. Unlock the potential of decision-making prompts that streamline efficiency with B2B strategies. This insightful discussion equips you with practical applications to elevate your marketing tactics and embrace AI as a tool for success.

132 snips
May 13, 2025 • 30min
This AI Replaces Your Marketing Team in 30 Minutes (Step-by-Step)
Explore how to supercharge your marketing efforts using AI in under 45 minutes. Discover step-by-step instructions to create custom GPTs that act like elite marketers for various roles. Learn how to optimize campaign strategies and enhance data management for growth. Uncover innovative tactics to elevate brand marketing and overcome real business challenges without hiring new staff. Embrace the future of marketing by building your own virtual marketing team powered by cutting-edge AI.

86 snips
May 8, 2025 • 18min
This AI Assistant Will Organize Your Life (No More Chaos)
Discover how AI can revolutionize your productivity by organizing your workday! Learn strategies for automating workflows and optimizing meetings. Find out how to integrate tools like Claude and ChatGPT with Google tools. Plus, tips on creating a custom personal assistant to keep your tasks in check. Say goodbye to chaos and hello to efficiency!

29 snips
May 6, 2025 • 21min
Your Boss Will LOVE This Pitch Deck Hack (FREE AI)
Discover how to create eye-catching pitch decks in under 30 minutes using AI tools. Learn why many slide generators fall short and how to leverage Genspark and ChatGPT for a polished brand look. Explore pro tips on transforming AI outlines into compelling presentations without getting lost in design details. Uncover the future of pitch deck creation with a focus on improving quality and structure. Say goodbye to hours in PowerPoint and embrace streamlined, effective presentations!

121 snips
May 1, 2025 • 24min
I Built a Personal Marketing Coach With One Prompt
Discover how to create a custom AI-powered marketing grader in just minutes. The discussion dives into using AI to analyze and enhance marketing strategies, emphasizing timeless copywriting techniques and effective product positioning. Learn how to craft unique prompts to elevate your campaigns—be they product launches or landing pages. With practical insights, this conversation equips you with the tools needed to transform flat marketing tactics into compelling strategies.

73 snips
Apr 29, 2025 • 27min
This ONE Prompt Will Make You Top 1% at Marketing
Discover how to build an advanced AI prompt library for marketing, inspired by elite strategists and historical figures. Dive into brand marketing's role in growth and recognition with practical examples, and explore innovative strategies derived from thought leaders like Einstein and Musk. Learn to utilize historical principles, like those of Alexander the Great, to shape modern marketing tactics. This insight-rich discussion offers actionable tools to elevate your marketing game, no matter your level.

67 snips
Apr 24, 2025 • 28min
Using ChatGPT o3 to Plan our 2025 Marketing Campaign
Discover how OpenAI's new o3 model is poised to revolutionize marketing with AI-generated creative. Learn about innovative techniques to rapidly produce campaign assets and engage audiences with interactive ads. Explore AI's memory feature, enhancing storytelling and brand consistency in marketing. The discussion highlights the transformative potential of AI in B2B strategies, making personalized content creation more efficient. Unearth the future of marketing campaigns and the power of tools like Sora to unlock new possibilities!

118 snips
Apr 22, 2025 • 23min
ChatGPT o3 Deep Dive: 3 Wild New Use Cases
Discover the groundbreaking capabilities of OpenAI's o3 model! Dive into how it can refine leadership skills and elevate marketing strategies. Kipp shares practical examples of o3's effectiveness in generating content and enhancing creative projects. Learn to leverage this AI tool as your ultimate thought partner. It's a game-changer for marketers seeking next-level insights and innovative solutions.

77 snips
Apr 17, 2025 • 31min
Use This AI Trick To Get 10x Better Results Every Time
Discover how to transform from novice to expert in AI prompt engineering in just 30 minutes! Learn the art of crafting effective prompts for better AI performance and explore strategies for marketing efficiency. Uncover techniques for creating customizable content templates and structured memos tailored for software sales. Delve into advanced research methods using AI to optimize reports and boost engagement across platforms like YouTube. Get ready to elevate your marketing game with innovative tactics and actionable insights!