Marketing Against The Grain

Why We’re Leaving ChatGPT for Google’s Gemini 3

105 snips
Nov 20, 2025
Discover the groundbreaking features of Gemini 3 as Kipp and Kieran explore its multimodal reasoning capabilities. They debate whether it's superior to GPT-5 and what that means for marketers. The duo dives into composable UIs, highlighting how they could revolutionize search experiences. Enjoy demos of Gemini generating marketing plans and analyzing videos for immersive insights. Gain practical tips on leveraging AI-generated content, all while brainstorming innovative micro-app ideas for the future of digital marketing!
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INSIGHT

Gemini 3 Is A Step Change In Multimodal AI

  • Gemini 3 marks a step-change in multimodal reasoning, combining audio, video, and text for rich outputs.
  • Kipp Bodnar and Kieran Flanagan see it as a production-grade model that outperforms recent ChatGPT versions.
INSIGHT

Search Returns Lightweight Interactive Apps

  • Gemini can generate composable, interactive UIs inside search that replace blue links.
  • Kieran warns these dynamic UIs will keep users on Google and reshape acquisition and monetization.
ADVICE

Use The Thinking Model For Composable UIs

  • Prefer the 'thinking' model when you need deep, composable explanations or generated UIs in search.
  • Choose AI Mode in Google Search to surface interactive learning experiences rather than static links.
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