Marketing Against The Grain The AI Workflow That Lets 50 People Do the Work of 500 ($2B Founder Reveals)
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Dec 4, 2025 
Grant Lee, co-founder and CEO of Gamma, shares insights on scaling a $2B company with just 50 people, emphasizing the importance of innovative organizational design. Kristin Fracchia, Head of Marketing, discusses strategies for product growth and effective user onboarding. They delve into the significant role of AI in transforming workflows and enhancing productivity, highlighting tools for creative automation and the future of work. The conversation also explores bridging the gap between AI startups and traditional businesses, ensuring user-friendly experiences.
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Org Design As Innovation
- Founders can innovate by redesigning org structure, not just product or tech.
- Gamma scaled lean by hiring generalist journalists and using player-coaches instead of layers.
Avatar Did Great Until It Was Wrong
- Kieran described an AI avatar that outperformed humans on knowledge but failed when outside training data.
- Salespeople lost trust quickly after AI made errors, showing low tolerance for mistakes.
Embed AI In Current Workflows
- Integrate AI into existing workflows rather than asking users to learn a new tool.
- Show data sources and provenance to earn trust from users like sales reps.