The AI That Builds Apps for You (Claude Opus 4.5 Explained)

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Dec 2, 2025

Discover how Opus 4.5 is revolutionizing marketing with mind-blowing AI capabilities. Learn to create interactive customer personas and dynamic dashboards that improve campaign analysis and budgeting. Kieran reveals how to remix content into various formats, from blog posts to infographics, all using innovative AI tools. Plus, explore real-world use cases that can enhance your marketing strategies today. This cutting-edge approach will change the way you think about AI in your business!

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INSIGHT

AI Models Are A Generational Leap

Claude Opus 4.5 and competing models like Gemini 3 represent a major leap in capabilities for marketers.
Kieran positions these models as transformative backends for building interactive marketing artifacts and workflows.

ADVICE

Base Personas On Unstructured Customer Data

Use unstructured internal data (sales calls, support logs, surveys) to build richer customer personas with AI.
Supplement internal data with external reviews and forums to capture authentic customer language and behaviors.

ANECDOTE

Interactive Persona Artifacts In Action

Kieran demonstrates Claude building interactive persona artifacts (Rapid Scaler, Pragmatic Operator, Enterprise Architect, Technical Maximizer).
The artifacts include goals, pain points, verbatim language, and customer journey stages and are shareable with teams.

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