Build Customer Personas with Claude

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Ep. 382

The Opus 4.5 model is “mind blowing”.

Kieran dives into how the latest advances in AI are transforming the marketing playbook, showing you real-world use cases you can implement today. Learn more on using Claude Opus 4.5 to create interactive customer personas, building dynamic dashboards to analyze campaign performance (and make smarter budget decisions), and remixing content into multiple formats with powerful new AI tools.

Mentions

• Opus 4.5 https://www.anthropic.com/news/claude-opus-4-5

• Gemini 3 https://aistudio.google.com/models/gemini-3

• Veo 3.1 https://aistudio.google.com/models/veo-3

• Sora https://openai.com/sora/

• Nano Banana Pro https://deepmind.google/models/gemini-image/pro/

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.