

Marketing Against The Grain
Hubspot Media
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Episodes
Mentioned books

91 snips
Jun 5, 2025 • 41min
This AI Does in 20 Minutes What Takes Video Teams 20 Days
Gaurav Misra, co-founder of Captions.ai, dives into the game-changing world of AI with the introduction of Mirage, a tool that transforms 20 days of video production into just 20 minutes. He discusses how AI-generated avatars could revolutionize branding for small businesses and the increase in virtual influencers on social media. Gaurav highlights the balance between AI and human creativity, offering practical insights into using AI for ads and product demos while creating high-quality, engaging content faster and cheaper than ever before.

335 snips
Jun 3, 2025 • 47min
Marketing Tactics You Need to Learn in the AI Era ft. Morning Brew Founder
In this conversation, Alex Lieberman, founder of Morning Brew and a visionary in digital media, discusses how vibe marketing is reshaping brand connections amidst the AI revolution. He dives into the pitfalls of traditional tactics like email, emphasizing the necessity for personalized, rapid interactions with consumers. Lieberman also highlights the shift towards AI-driven strategies that enhance lead conversion while stressing the importance of human creativity. Get ready to rethink how marketing works in an automated world!

134 snips
May 29, 2025 • 26min
Claude 4 is INSANE! Connect to all Apps + Automate Workflows
Discover the groundbreaking capabilities of Claude 4, the AI tool transforming marketing workflows through seamless app integration. Learn how Claude, combined with Zapier, enhances productivity by automating tasks across platforms. Uncover the potential of AI as a personal coach, adapting to user needs for improved efficiency. Explore the importance of communication styles in boosting collaboration and how AI aids in self-awareness and decision-making, ultimately leading to a more connected and productive work environment.

39 snips
May 27, 2025 • 22min
How I Create Expert-Level Presentations Using AI in 20 Minutes (2 Prompts)
Imagine creating a world-class presentation in just 20 minutes using only two AI prompts! Discover how marketers can leverage tools like GenSpark and Claude to streamline their slide decks. Learn to choose effective presentation types and integrate brand style guides to make your content pop. The podcast reveals systematic techniques for crafting compelling product launch presentations, ensuring your narrative resonates with audiences while saving you tons of time. Get ready to elevate your presentation game effortlessly!

46 snips
May 22, 2025 • 14min
I Created a $200k MBA-Level Marketing Course with 1 AI Prompt
Imagine crafting an MBA-level marketing course using just one AI prompt. The hosts reveal their step-by-step process for developing a high-value curriculum in minutes. They emphasize the importance of blending hands-on lessons with theory, ensuring marketers can immediately apply what they learn. Plus, you'll discover unique methods for integrating AI seamlessly into your marketing strategy, unlocking new potential for your team.

55 snips
May 20, 2025 • 8min
Using GPT-o3 to Replace My Creative Director (FREE PROMPT)
Can AI be the ultimate creative director? Discover how the O3 model generates stunning ad campaigns by transforming brand guidelines into creative briefs and digital ads. Learn about the magic of combining smart prompts with image generation for jaw-dropping results. The discussion dives into mastering AI prompt chains, revealing top tricks to use O3 as a high-skill marketing partner. What does this mean for the future of creativity? Tune in to explore the innovative overlap of technology and marketing!

57 snips
May 15, 2025 • 14min
Become a Google-Level Prompt Engineer in 20 Minutes
Discover how to craft powerful AI prompts to transform PDFs into useful marketing templates. Learn to create custom prompts tailored for specific business goals, like developing a 30-day launch plan. Unlock the potential of decision-making prompts that streamline efficiency with B2B strategies. This insightful discussion equips you with practical applications to elevate your marketing tactics and embrace AI as a tool for success.

135 snips
May 13, 2025 • 29min
This AI Replaces Your Marketing Team in 30 Minutes (Step-by-Step)
Explore how to supercharge your marketing efforts using AI in under 45 minutes. Discover step-by-step instructions to create custom GPTs that act like elite marketers for various roles. Learn how to optimize campaign strategies and enhance data management for growth. Uncover innovative tactics to elevate brand marketing and overcome real business challenges without hiring new staff. Embrace the future of marketing by building your own virtual marketing team powered by cutting-edge AI.

94 snips
May 8, 2025 • 17min
This AI Assistant Will Organize Your Life (No More Chaos)
Discover how AI can revolutionize your productivity by organizing your workday! Learn strategies for automating workflows and optimizing meetings. Find out how to integrate tools like Claude and ChatGPT with Google tools. Plus, tips on creating a custom personal assistant to keep your tasks in check. Say goodbye to chaos and hello to efficiency!

29 snips
May 6, 2025 • 20min
Your Boss Will LOVE This Pitch Deck Hack (FREE AI)
Discover how to create eye-catching pitch decks in under 30 minutes using AI tools. Learn why many slide generators fall short and how to leverage Genspark and ChatGPT for a polished brand look. Explore pro tips on transforming AI outlines into compelling presentations without getting lost in design details. Uncover the future of pitch deck creation with a focus on improving quality and structure. Say goodbye to hours in PowerPoint and embrace streamlined, effective presentations!