Marketing Against The Grain Did OpenAI Just Kill EVERY Social Media Platform?
70 snips
Oct 2, 2025 The discussion kicks off with the revolutionary launch of Sora 2, an AI video model that could challenge TikTok's dominance. It features sophisticated cloning for seamless digital personas and a cameo mechanic for monetizing likenesses. With the rise of AI-generated content, concerns about ownership, creative value, and potential clutter on social feeds are raised. The hosts debate the implications of zero marginal costs for creativity and the necessity for marketers to evolve into prompt engineers in this rapidly changing landscape.
AI Snips
Chapters
Transcript
Episode notes
AI Video Meets Social Onboarding
- Sora 2 bundles AI video modeling with a social app to create a viral onboarding loop.
- The app clones your appearance and voice during setup to make content creation effortless.
Consistency Through Personal Clones
- Sora 2 creates AI clones of users and voice with just a few prompts during onboarding.
- That enables consistent characters across videos and simplifies creator production.
Likeness As A Monetizable Asset
- Sora 2's cameo feature lets users include others' AI models with permission and automatic tagging.
- Built-in payments and an ad team point to monetizing likeness at scale within the app.