How Will Creator Value Change When Clones Scale?

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Ep. 367

Will Sora 2 make TikTok obsolete?

Kipp and Kieran dive into the jaw-dropping launch of Sora 2—a next-gen AI video model that’s shaking up everything we know about content, virality, and social networks. Learn more on why Sora 2 could redefine online personas with its AI cloning and “cameo” feature, what happens when anyone can monetize their digital likeness, and how the tidal wave of AI-generated “slop” is forcing marketers and brands to rethink what it means to stand out online.

Mentions

• Sora 2 https://openai.com/index/sora-2/

• VO3 https://www.vo3ai.com/

• Heygen https://www.heygen.com/

• ElevenLabs https://elevenlabs.io/

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Host Links:

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Kieran Flanagan, https://twitter.com/searchbrat 
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.