Everything you need to know about AEO in 2025

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Sep 23, 2025

Discover how Google’s Gemini is ushering in a new era, potentially ending traditional web pages. Learn why AI Engine Optimization (AEO) is set to replace SEO, focusing on conversational searches and AI-driven visibility. Explore the shift in marketing strategies as brands adapt to agentic browsing and the demand for AI transformation services. The hosts also discuss the impact of direct engagement by CEOs on PR and how this reshapes brand visibility in an AI-centric world.

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INSIGHT

Webpages Preloaded Into AI Context

Google Chrome now preloads the page into Gemini's context so users can query a page without reading it.
This shifts value from clicks to context-aware answers and undermines traditional webpage-first browsing.

INSIGHT

Agents Synthesize Across Open Tabs

Chrome's Gemini can open multiple pages and synthesize answers inside one chat without traditional navigation.
That capability accelerates deep research while reducing page visits and direct clicks.

ANECDOTE

Host's Cooking Robot Obsession

Kipp excitedly described upcoming home robots like a cooking robot named Pasha.
He exchanged contacts with the founder and plans to test integrations with their team.

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