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Marketing Against The Grain

Latest episodes

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Jul 4, 2024 • 26min

Top tips from Marketing experts!

Dive into expert insights on marketing strategies, micro consumer segmentations, brand storytelling, and the importance of distribution over product marketing. Explore tips for successful brand-building, audience understanding, and navigating challenges to achieve growth.
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Jul 2, 2024 • 36min

Generate 10x Views On A LinkedIn Post With These GPT-4o Prompts

Unleash the power of AI to boost views on LinkedIn with GPT-4o prompts, explore the role of hallucination and active inference in AI, and learn how to teach AI to recognize 'good' content. Dive into practical insights, examples, and hands-on tips for transforming your marketing strategy.
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Jun 27, 2024 • 29min

Only Pro Marketers Use These Untapped Marketing Channels

Learn about leveraging untapped marketing channels like working with creators, the power of YouTube ads, and reaching audiences with point-of-need advertising. Explore the effectiveness of billboards, influencer collaborations, and the role of creators in B2B marketing. Discover the complexities of YouTube advertising, successful ad elements, and the benefits of advertising on ride-hailing apps and over the top television.
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Jun 25, 2024 • 43min

How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)

Explore how AI is reshaping marketing strategies, from personalized messaging with tools like SixSense and HubSpot Chat, to the shift towards creator-led marketing on social media. Learn about the evolution of inbound marketing, the challenges of AI content creation, and the importance of adapting to the changing landscape of AI to stay competitive.
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Jun 20, 2024 • 46min

How To Stand Out As A Marketer In 2024 (Even On A Small Budget)

Psychiatrist Phil Stutz discusses navigating the marketing landscape in 2024, balancing qualitative and quantitative metrics, gaining CEO trust, and achieving outcomes on a limited budget. Insights shared on faith in marketing, mindset vs. budget impact, and qualitative marketing strategies.
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Jun 18, 2024 • 45min

Everything I Learned From Seth Godin in 50 Minutes - Wes Kao

Wes Kao, Co-founder of Maven and altMBA, shares insights on mastering skills, strategic thinking, and overcoming fear of failure learned from Seth Godin. They discuss the importance of feedback, high standards in leadership, and the balance between craftsmanship and leadership. Leaders are advised to stay connected to the craft for effective marketing strategies.
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Jun 13, 2024 • 31min

Apple Intelligence Can Outsmart 99% Of Marketers (WWDC Recap)

Exploring Apple's groundbreaking AI integrations announced at WWDC, Apple's training consumers to use AI without realizing it, strategic partnership with OpenAI, Genmoji introduction by Apple, Apple's branding of AI as Apple intelligence, and the future impact of AI adoption on marketing.
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Jun 11, 2024 • 36min

Watch These 33 Minutes To Become An AI Expert

Discover the groundbreaking implications of AI in sales training, marketing, and customer support. Explore AI's potential in mimicking customer interactions, scalable content creation, and advanced voice interfaces. Learn about the importance of iteration and context in AI tools, leveraging structured and unstructured data for predicting future actions, and human-controlled AI tools for content creation in marketing. Delve into AI applications in marketing and sales for efficiency at scale and individual support for marketers.
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Jun 6, 2024 • 53min

How To Rank #1 With Google’s Secret Algorithm (Google Leak Explained)

Former CEO of Moz and founder of SparkToro, Rand Fishkin, discusses Google's secret algorithm leak, AI's influence on marketing strategies, and the importance of empathy in understanding your audience for marketing success
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Jun 4, 2024 • 38min

How This 19-Year-Old Got 11 Million Views In 4 Days (Shorts Masterclass)

Jenny Hoyos, a 19-year-old YouTube sensation, shares her secrets to getting 11 million views in 4 days. Topics include viral content creation, building a massive following, video progression, balancing entertainment and education, and optimizing viewer retention. Learn actionable insights to up your content game!

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