Marketing Against The Grain

The Startup Letting 99% of People Build Apps Without Code

60 snips
Sep 2, 2025
In this engaging conversation with Anton Osika, co-founder of Lovable, listeners discover how this platform is revolutionizing app development by allowing 99% of users to create without coding. Anton shares Lovable's meteoric rise and the implications for marketers, emphasizing the shift towards no-code solutions. He discusses the balance of development and distribution in startups and how AI is reshaping creativity in product development. Plus, there’s insight into fostering a curious mindset to attract talent in the tech industry!
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ANECDOTE

Weekend Hack Turned Viral Prototype

  • Anton built GPT Engineer as a weekend hack and woke up to thousands of users and videos about it.
  • That early viral reaction signaled demand for non-developer tools and led to Lovable's launch.
INSIGHT

99% Creativity Unlock

  • Lovable's mission is to let the 99% who don't code build software and express creativity.
  • Enabling non-developers changes who can found companies and ship product rapidly.
ANECDOTE

Surprising Trajectory After Launch

  • Lovable launched late November and then grew faster and faster over many months.
  • Anton said the continued acceleration surprised him as the product reached massive adoption.
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