

Marketing Against The Grain
Hubspot Media
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Top mentioned books
Here are the most frequently recommended books on the Marketing Against The Grain podcast:

#1 Mentioned in 7 episodes
StoryBrand
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#2 Mentioned in 4 episodes
Atomic Habits

#3 Mentioned in 3 episodes
Scientific advertising

#4 Mentioned in 3 episodes
How Brands Grow
What Marketers Don't Know

#5 Mentioned in 3 episodes
Clear Thinking
Turning Ordinary Moments into Extraordinary Results

#6 Mentioned in 2 episodes
Sapiens
A Brief History of Humankind

#7 Mentioned in 2 episodes
Positioning
The Battle for Your Mind

#8 Mentioned in 2 episodes
On Writing
A Memoir of the Craft

#9 Mentioned in 1 episodes
Newsjacking

#10 Mentioned in 1 episodes
ChatGPT, MD
How AI-Empowered Patients & Doctors Can Take Back Control of American Medicine

#11 Mentioned in 1 episodes
Prompt Engineering for Generative AI
Future-Proof Inputs for Reliable AI Outputs

#12 Mentioned in 1 episodes
Character

#13 Mentioned in 1 episodes
Jaws

#14 Mentioned in 1 episodes
Play Bigger
Pirates, Dreamers, and the Power of Decisive Action

#15 Mentioned in 1 episodes
Cursor

#16 Mentioned in 1 episodes
Financial Feminist

#17 Mentioned in 1 episodes
The Culting of Brands

#18 Mentioned in 1 episodes
Rewind

#19 Mentioned in 1 episodes
A Clockwork Orange

#20 Mentioned in 1 episodes
Hooked
How to Build Habit-Forming Products